On its 10th anniversary, health care site STAT is flourishing - Poynter
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On its 10th anniversary, health care site STAT is flourishing - Poynter
"Even after a small round of layoffs last December , The Boston Globe affiliate fields a staff of about 100. With national and some global scope, it has raked in prizes - Loeb, Polk, broadcast and magazine awards - and was twice a Pulitzer Prize finalist. audience is concentrated among high-level professionals, but with a number of general readers on board, too. It does not offer an exact figure for its audience size, in part because many of its sales are to groups at businesses or universities, but the numbers have grown steadily. The group licenses number 520, Berke said, and the site gets 7.5 million paid views a month."
"Twice, journalism lightning has landed on STAT's turf - terrible situations that made for great stories and played to its strengths - COVID-19 in 2020, then the Trump administration's deep cuts and odd policies this year. When the pandemic appeared suddenly, STAT had on its staff Helen Branswell, a veteran reporter on infectious diseases. She was among the first, if not the first, journalist to trace the virus back to Asia. STAT's coverage picked up from there."
STAT operates as a Boston Globe affiliate with about 100 staff, covering national and international health and science topics. The newsroom has won Loeb, Polk, broadcast and magazine awards and was twice a Pulitzer Prize finalist. Audience skews toward high-level professionals while also including general readers; the group licenses 520 organizations and the site receives about 7.5 million paid views per month. Coverage strengths included early COVID-19 reporting led by veteran infectious-disease reporter Helen Branswell and robust reporting on Trump-era health policy and agency cuts, driving a 45% year-over-year summer subscription increase. Rick Berke is editor-in-chief and co-founder.
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