fromwww.cnbc.com
1 day agoBlack Friday is most popular with Gen Z, even as the holiday loses its shine, new survey finds
AT&T Business' 2025 Holiday Shopping Survey, conducted by Morning Consult, found that 40% of Generation Z members and 32% of millennials plan to do most of their shopping on Black Friday. Older generations, on the other hand, prefer to shop later in the season, just a week or two before Christmas, the survey found.


























