Brands seeking to engage US consumers are encountering unprecedented challenges as inflation persists and economic uncertainty looms large. Surveys indicate a growing inclination among shoppers to reduce discretionary spending, impacting even resilient categories like luxury and beauty. Executives must strategically identify opportunities and employ data analytics to better understand customer needs. Additionally, developing effective loyalty strategies and adjusting pricing without jeopardizing brand equity will be essential for success in the second half of the year, as geopolitical tensions and tariffs add further complexity to the market landscape.
Brands aiming to capture US consumers must navigate a challenging landscape marked by inflation and uncertainty, necessitating strategic adaptations to meet changing shopper behaviors.
Executives are urged to harness data to refine their understanding of customer preferences, while also developing targeted strategies to maintain loyalty during economic fluctuations.
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