In 2023, publishers are increasingly leveraging Reddit for traffic, with Newsweek seeing its monthly referrals rise from 200,000 to potentially 4 million pageviews. More than 20% of its traffic now comes from Reddit, attributing much of its growth to tailored engagement strategies. Reach has also shifted resources to Reddit, focusing on meaningful story placement rather than high volume posts. The platform serves primarily as a relationship-building tool rather than an immediate revenue source for publishers, necessitating a careful approach to posting.
It's not a volume play; the success we find on Reddit is through very careful and intentional story placement... It's the opposite of spray-and-pray.
More than 20% of Newsweek's traffic comes from Reddit some months... 36 million pageviews to Newsweek this year so far.
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