Google rebuts claims that its AI features are causing declines in web traffic. According to Liz Reid, traffic from Google Search to websites remains stable year-over-year. Increased user inquiry due to improved AI capabilities has led to more links being presented in search results. Google's analysis indicates that the quality of clicks has risen, with more users engaging with the content without quickly returning to search results. Such user behaviors suggest AI responses enhance the browsing experience rather than diminish traffic, challenging flawed third-party metrics that suggest otherwise.
"...total organic click volume from Google Search to websites has been relatively stable year-over-year."
"...average click quality has increased and we're actually sending slightly more quality clicks to websites than a year ago (by quality clicks, we mean those where users don't quickly click back - typically a signal that a user is interested in the website)."
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