Underutilized data sources: Unlocking what marketers already have | MarTech
Marketers must use existing data more intelligently, collaboratively, and with better governance and hygiene to unlock overlooked insights despite channel silos and attribution noise.
Day 6-Sessionization of Web Logs using Time Difference | Apache Spark Interview Problem.
To accurately assign session IDs based on user activity, we need to understand the time difference between consecutive actions. If the difference exceeds 30 minutes, a new session starts.