For a brief moment in October, Alejandro Quintero thought he had made it big in China. The Bogotá-based data analyst owns and manages a website that publishes articles about paranormal activities, like ghosts and aliens. The content is written in "Spanglish," he says, and was never intended for an Asian audience. But last fall, Quintero's site suddenly began receiving a large volume of visits from China and Singapore.
So I dug deeper into GA, and across all four sites I noticed a clear pattern. The spike in Google organic traffic is coming from desktop users on Windows with a screen size of 1280x720. Engagement metrics are terrible, like 2 seconds on site. It's not coming a from a specific country or just to the homepage. Traffic is spread out.