Research from Imperva reveals that automated bot traffic has overtaken human activity for the first time in a decade, comprising 51% of all web traffic. The 2025 Bad Bot Report indicates that malicious bots account for 37% of internet traffic, facilitated by AI advancements. The report stresses that the evolution in bot creation lowers entry barriers for hackers, resulting in an increase in simple attacks. Imperva emphasizes the necessity for organizations to evolve their defense strategies with sophisticated bot detection tools to mitigate these emerging threats.
The surge in AI-driven bot creation has serious implications for businesses worldwide. As automated traffic accounts for more than half of all web activity, organizations face heightened risks from bad bots, which are becoming more prolific every day.
It's crucial to adopt an adaptive and proactive approach, leveraging sophisticated bot detection tools and comprehensive cybersecurity management solutions to build a resilient defense against the ever-shifting landscape of bot-related threats.
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