Daily Search Forum Recap: December 23, 2025
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Daily Search Forum Recap: December 23, 2025
"Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads MMC accounts are starting to see channel performance reporting. Google Ads Demand Gen gains Maps channel. Google Search traffic dropped 25 points to news publishers based on the distribution of all Google Maps traffic. Google Search bar in Chrome teases AI Mode searches. Google Discover notifications push people to Google Discover."
"Alphabet Announces Agreement to Acquire Intersect to Advance U.S. Energy Innovation, Alphabet Investor Relations Alphabet to Buy Data Center Partner Intersect for $4.75 Billion, Bloomberg Global AI Data Center Dominance Shifts Away From Big Tech, Bloomberg Google buys Mountain View building near tech titan's iconic office hubs, Mercury News OpenAI Is Getting More Efficient at Running Its AI, The Information"
Google Ads MMC accounts now display channel performance reporting, and Google Ads Demand Gen added a Maps channel. Distribution of Google Maps traffic caused Google Search traffic to news publishers to drop around 25 points. The Chrome search bar shows an AI Mode search tease. Google Discover notifications are increasingly directed to Discover. Alphabet announced acquisition of Intersect for energy and data center expansion, including a $4.75 billion purchase and a Mountain View property buy. OpenAI reported efficiency gains and a rise in child exploitation reports. Industry items include copyright claims, undersea cable talks with Nigeria, and phishing using no-reply emails.
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