"Figures from SimilarWeb show that The Guardian, which has argued the case on its opinion pages for remain, took a 22.87% share of traffic from searches using the keyword 'Brexit' and the leave-supporting Express took 18.32%. The vast BBC website had 17.47%, with Sky News, The Telegraph and the Independent taking the next three spots and a combined share of 17%. The remaining quarter of traffic was shared between more than 100 sites."
"For the Express, until recently a marginal player in UK digital news, the figures are a clear indication of how Brexit, and the site's strategy of optimisation for search, has given it new relevance as a leading online destination for leave voters. Comscore figures for July show the Express grew 52% year-on-year. Its mobile traffic is up 90% on last year, largely due to the Google-backed AMP (accelerated mobile pages) framework and the fact that it posts between 40-50 Brexit-related stories a day."
"In June, the site briefly occupied third position in the table of UK digital news publishers (behind only The Sun and the Mirror by reach) after posting a 67% year-on-year lift. It has had more than 300m monthly page views for each of the past four months. This represents an extraordinary turnaround for a title that was regarded by many of its Fleet Street rivals with disdain."
The Guardian took 22.87% of search traffic for the keyword 'Brexit' and the Express took 18.32%, giving the two titles a combined share above 41%. The BBC held 17.47%, with Sky News, The Telegraph and the Independent combining for about 17%. The remaining quarter of search traffic was split among more than 100 sites. The Express has rapidly increased reach, growing 52% year-on-year in July and boosting mobile traffic by 90%, aided by Google-backed AMP and publishing 40–50 Brexit stories daily. In June the Express briefly ranked third among UK digital news publishers and has recorded over 300 million monthly pageviews for four consecutive months.
Read at The Drum
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