Media Briefing: Publishers use standalone newsletter subscriptions to convert more readersStandalone newsletter subscriptions are a growing strategy for publishers to convert readers into paying customers.
Apple Stepping Up Plans to Expand News App to More CountriesApple is expanding its News app to new countries and enhancing local content in the UK.
Digiday+ Research: How programmatic shook out for publishers in 2024Publishers may reduce focus on programmatic ads by 2025, despite current revenue growth.
Apple Stepping Up Plans to Expand News App to More CountriesApple is expanding its News app to new countries and enhancing local content in the UK.
Digiday+ Research: How programmatic shook out for publishers in 2024Publishers may reduce focus on programmatic ads by 2025, despite current revenue growth.
Content Ignite is Now a Google Certified Publishing PartnerContent Ignite is now a Google Certified Publishing Partner, highlighting its commitment to enhancing publisher revenues with advanced monetisation tools.
Forget Chrome's Cookie Concerns: Solutions To Signal Loss Are Already Here | AdExchangerInvestments in cookie alternatives are yielding positive results in digital advertising, emphasizing the need for continual innovation.
Freestar Is Taking The 'Baby Carrot' Approach To Curation | AdExchangerCuration is transforming the ad landscape by enabling open web publishers to capture more revenue from programmatic direct deals.The new Premium Priority Deals model makes it easier for advertisers to access quality inventory without extensive negotiations.
Forget Chrome's Cookie Concerns: Solutions To Signal Loss Are Already Here | AdExchangerInvestments in cookie alternatives are yielding positive results in digital advertising, emphasizing the need for continual innovation.
Freestar Is Taking The 'Baby Carrot' Approach To Curation | AdExchangerCuration is transforming the ad landscape by enabling open web publishers to capture more revenue from programmatic direct deals.The new Premium Priority Deals model makes it easier for advertisers to access quality inventory without extensive negotiations.
Brands are so scared of culture wars and controversy that it's ripping apart the media businessThe closure of GARM represents a perceived victory for free speech amid ongoing disputes over brand safety practices affecting publishers from all political backgrounds.
Sportskeeda Trusts Opti Digital to Boost Their CPMsPublishers need to diversify revenue streams and prioritize user experience in a competitive market.
What Is Up In AdSense Land?; The Epic Suit Lasts An Epic Long Time | AdExchangerGoogle AdSense publishers facing crisis as RPMs drastically drop, attributed to various factors including changes in search traffic and shift in AdSense revenue model.
Media Briefing: Publishers' audience authentication strategies are put to the testAuthenticated users generate more revenue than non-authenticated users for publishers.Publishers are striving to increase the percentage of authenticated users on their sites through email submissions.
Media Briefing: Why business publishers are finding value in social video ad revenuePlatform programs compensating for editorial content are scarce post-Meta, but new initiatives like LinkedIn's Wire Program show promise for publishers' revenue streams.