#publisher-revenue

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AdExchanger
1 month ago
Marketing tech

What Is Up In AdSense Land?; The Epic Suit Lasts An Epic Long Time | AdExchanger

Google AdSense publishers facing crisis as RPMs drastically drop, attributed to various factors including changes in search traffic and shift in AdSense revenue model. [ more ]
Digiday
1 month ago
Marketing tech

Media Briefing: Publishers' audience authentication strategies are put to the test

Authenticated users generate more revenue than non-authenticated users for publishers.
Publishers are striving to increase the percentage of authenticated users on their sites through email submissions. [ more ]
Newsmax
2 months ago
Marketing tech

Google Hit With $2.3B Lawsuit by 32 Media Groups

Google faces a 2.3 billion dollar lawsuit by media groups for alleged losses in digital advertising practices.
The lawsuit claims that Google's dominance results in less competitive markets, lower revenues for publishers, and higher fees for ad services. [ more ]
Exchangewire
4 months ago
Marketing tech

PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetisation Benefits for Publishers

PubMatic has expanded its Connect audience solution to help data owners monetize addressable signals and improve performance for media buyers.
The company has integrated with nearly 30 alternative IDs, leading to increased publisher revenue and higher bid rates for impressions with alternative targeting signals. [ more ]
Digiday
5 months ago
Marketing tech

Research Briefing: Programmatic hits road bumps heading into 2024

The advertising industry is facing challenges in adapting to a cookieless world due to Google disabling third-party cookies in 2024.
Despite the challenges, 98% of agency clients still spend on programmatic ads. [ more ]
Digiday
1 month ago
Online marketing

Ad execs enter crucial phase of Google's Privacy Sandbox experimentation

Ad tech firms are testing Google's Privacy Sandbox components without alterations for tracking outcomes.
Publishers should monitor ad prices during testing to understand how changes impact revenue.
Limited ad traffic in testing means it will take time for advertisers to assess campaign effectiveness and adjust budgets. [ more ]
Adweek
2 months ago
Marketing

Why More Publishers Aren't Transacting on Attention ... Yet

Marketers can leverage new sports events and platforms for wins
Attention metrics are valuable for publishers in programmatic advertising [ more ]
Digiday
5 months ago
Marketing

Research Briefing: Programmatic hits road bumps heading into 2024

The advertising industry is facing challenges in adapting to a cookieless world due to Google disabling third-party cookies in 2024.
Despite the challenges, 98% of agency clients still spend on programmatic ads. [ more ]
Digiday
5 months ago
Artificial intelligence

Research Briefing: Programmatic hits road bumps heading into 2024

The advertising industry is facing challenges in adapting to a cookieless world due to Google disabling third-party cookies in 2024.
Despite the challenges, 98% of agency clients still spend on programmatic ads. [ more ]
Digiday
5 months ago
Artificial intelligence

Research Briefing: Programmatic hits road bumps heading into 2024

The advertising industry is facing challenges in adapting to a cookieless world due to Google disabling third-party cookies in 2024.
Despite the challenges, 98% of agency clients still spend on programmatic ads. [ more ]
Digiday
5 months ago
Artificial intelligence

Research Briefing: Programmatic hits road bumps heading into 2024

The advertising industry is facing challenges in adapting to a cookieless world due to Google disabling third-party cookies in 2024.
Despite the challenges, 98% of agency clients still spend on programmatic ads. [ more ]
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