"Last Friday, Google filed court documents as it battles a breakup of its advertising technology business. In the filing, Google said the open web "is already in rapid decline." But when Business Insider contacted Google for comment Monday, a spokesperson said the filing was referring to "open-web display advertising" market - the ads that appear on websites and the adtech infrastructure that facilitates them - rather than the open web itself, meaning websites that are accessible without a login."
"On Tuesday, Google filed a memorandum to correct the record. 'In its Memorandum, Google, in a handful of instances, used the shorthand phrase 'open web' when referring to 'open-web display advertising,'' the company wrote in a notice to the court. An updated version of the memorandum reflected the clarification, but by then a deluge of stories had been published about Google's perceived hypocrisy."
Google filed court documents amid a legal fight over breaking up its advertising technology business and used the phrase 'the open web is already in rapid decline' in the filing. Google later clarified the phrase referred narrowly to the open-web display advertising market — the ads on websites and the adtech infrastructure that serves them — and filed an updated memorandum correcting the shorthand. Publishers report falling traffic and drops in programmatic ad revenue. Similarweb found the median zero-click rate rose from 60% to 80% when users saw Google's AI Overviews. Google executives maintain the broader web remains healthy.
Read at Aol
Unable to calculate read time
Collection
[
|
...
]