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#programmatic-advertising
Marketing tech
fromDigiday
5 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
6 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
1 week ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Marketing tech
fromDigiday
5 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
6 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
1 week ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Online marketing
fromSocial Media Explorer
6 hours ago

Why Google Knowledge Panels Matter More Than Ever for Professionals in 2026 - Social Media Explorer

A Google Knowledge Panel enhances online credibility and influences how professionals are perceived by clients and partners.
Marketing
fromMiami Herald
10 hours ago

11 marketing budget mistakes to avoid (and how to avoid them)

Avoid common marketing budget mistakes to maximize ROI and ensure effective investment.
Privacy technologies
fromwww.pcmag.com
8 hours ago

Not a Fan of Google's AI Overviews? Remove Them With These 4 Tricks

Google's AI Overviews dominate search results, reducing web traffic for publishers and causing factual errors, prompting users to seek ways to disable them.
Social media marketing
fromInc
19 hours ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Web design
fromMajic 102.3
12 hours ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
#email-marketing
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
Deliverability
fromAWeber
10 hours ago

Email Marketing for Small Businesses: The Complete 2026 Guide

Email marketing is a crucial, effective channel for small businesses, offering direct communication and high returns on investment.
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
Deliverability
fromAWeber
10 hours ago

Email Marketing for Small Businesses: The Complete 2026 Guide

Email marketing is a crucial, effective channel for small businesses, offering direct communication and high returns on investment.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
Media industry
fromDigiday
12 hours ago

What OpenAI's TBPN deal reveals about branded entertainment's limits

OpenAI's acquisition of TBPN highlights the value of authentic content in building audience relationships beyond traditional advertising.
Artificial intelligence
fromDigiday
1 day ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
E-Commerce
fromDigiday
1 day ago

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.
fromeLearning
6 days ago
Online learning

Enhancing Learner Engagement Across AI-Powered Learning Platforms - eLearning

Active, data-driven experiences enhance digital education, but engagement and consistency remain challenges for learners.
Podcast
fromRAIN News
6 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
Television
fromAol
3 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Apple
from9to5Mac
4 days ago

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.
Marketing tech
fromDigiday
1 day ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Online marketing
fromEntrepreneur
1 day ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
#ai
Marketing
fromMarTech
16 hours ago

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
fromDigiday
1 day ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing tech
fromAdExchanger
1 day ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing
fromMarTech
16 hours ago

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
Marketing tech
fromDigiday
1 day ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing tech
fromAdExchanger
1 day ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
#meta-platforms
Social media marketing
fromThe Motley Fool
10 hours ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
Social media marketing
fromBenzinga
6 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Social media marketing
fromThe Motley Fool
10 hours ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
Social media marketing
fromBenzinga
6 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
#advertising
Marketing tech
fromThedrum
1 week ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Media industry
fromAdExchanger
15 hours ago

Keyword Blocking Demonetized More Than Half Of Reuters' Brand-Safe Stories | AdExchanger

Advertisers should abandon keyword blocklists to improve ad placements and reach loyal news audiences.
Marketing tech
fromDigiday
4 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromAdExchanger
4 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThedrum
1 week ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
E-Commerce
fromMiami Herald
4 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
Marketing tech
fromHubspot
in 1 month

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

AI Overviews significantly reduce organic click-through rates, impacting how marketers approach web traffic and search engine optimization.
Podcast
fromMarTech
6 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
#ai-in-advertising
Marketing
fromForbes
16 hours ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
Marketing tech
fromExchangewire
6 days ago

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.
Marketing
fromForbes
16 hours ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
Marketing tech
fromExchangewire
6 days ago

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.
Social media marketing
fromForbes
1 day ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.
Media industry
fromAdExchanger
5 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Marketing tech
fromAdExchanger
1 day ago

DSP-ite The Trade Desk Backlash, Buyers Aren't Budging; Publicis Goes Full-Court in Sports | AdExchanger

Brand marketers remain skeptical of DSPs' transparency despite efforts from competitors to shift ad spend.
Marketing
fromAdExchanger
3 days ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.
Online marketing
fromMiami Herald
3 days ago

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.
Django
fromSearch Engine Roundtable
3 weeks ago

Google Ads Asset Optimization Layout Gets a Refresh

A new asset optimization screen with checkboxes for video and image selection has been discovered in Demand Gen campaigns, allowing preview before publishing.
#performance-marketing
Marketing
fromThe Drum
1 week ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Marketing
fromThe Drum
1 week ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Online marketing
fromMiami Herald
3 days ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
Marketing tech
fromEMARKETER
1 day ago

Most consumers say ads would undermine the trust they're placing in AI search results

63% of US adults trust AI search results less when ads are present.
#google-ads
Online marketing
fromSearch Engine Roundtable
1 month ago

Google Ads Sponsored Options In The Area

Google Ads displays a "Sponsored options in the area" label for local ad panels featuring image carousels, which users find ineffective and irrelevant for service searches like legal services.
Marketing tech
fromPractical Ecommerce
3 weeks ago

Time-Sensitive Offers in Google Ads

Countdown customizers and promotion assets increase the likelihood that time-sensitive Google Ads messages display, creating urgency and ensuring promotional offers reach customers before expiration.
Online marketing
fromSearch Engine Roundtable
1 month ago

Google Ads Sponsored Options In The Area

Google Ads displays a "Sponsored options in the area" label for local ad panels featuring image carousels, which users find ineffective and irrelevant for service searches like legal services.
Marketing tech
fromPractical Ecommerce
3 weeks ago

Time-Sensitive Offers in Google Ads

Countdown customizers and promotion assets increase the likelihood that time-sensitive Google Ads messages display, creating urgency and ensuring promotional offers reach customers before expiration.
#microsoft-advertising
Marketing tech
fromHubspot
in 1 month

Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?

AI-referred traffic has surged 600% since January 2025, prompting marketers to explore tools like Profound and Athena AI for brand discovery.
Marketing tech
fromMarTech
16 hours ago

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.
Online marketing
fromMakeUseOf
5 days ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
Marketing tech
fromSocial Media Explorer
2 days ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.
Online marketing
fromAol
1 week ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
3 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
3 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
3 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
3 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromForbes
3 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
fromBootstrap Creative
2 weeks ago

Fixed: Broken HubSpot Tracking in Cloned Google Ads Campaigns

Google Ads is fantastic, but it does not have a dynamic ValueTrack parameter for campaign names (like it does for {adgroupid} or {keyword}). Because Google Ads can't dynamically inject the correct campaign name, HubSpot's tracking is forced to hardcode the utm_campaign name and the hsa_cam (Campaign ID) into your tracking template at the campaign level.
Online marketing
#ad-tech
Marketing tech
fromDigiday
4 days ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
4 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing tech
fromDigiday
4 days ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
4 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing tech
fromDigiday
4 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing tech
fromDigiday
5 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
Marketing tech
fromAdExchanger
4 days ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
Marketing tech
fromAdExchanger
5 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
E-Commerce
fromPractical Ecommerce
2 months ago

Reclaim Traffic with Smarter Ads

AI-driven overviews and shopping agents reduce organic traffic, pushing ecommerce marketers to rely more on targeted advertising for predictable growth in 2026.
Marketing tech
fromAdExchanger
6 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromDigiday
6 days ago

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.
Marketing tech
fromDigiday
6 days ago

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.
Marketing tech
fromRAIN News
1 week ago

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
Marketing tech
fromDigiday
1 week ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing
fromInc
2 months ago

Paid Does Not Equal Ineffective

Brands should use high-quality sponsored content and invest in AI visibility to shape presence, because earned coverage alone is slow and insufficient.
Marketing tech
fromAol
2 weeks ago

Maximizing ROI with AI-driven paid advertising

AI-driven paid advertising uses machine learning to automatically optimize bids, targeting, and campaign performance, enabling advertisers to maximize ROI at scale while reducing wasted spend and freeing time for strategic decisions.
Marketing tech
fromInc
1 month ago

ChatGPT Ads Are Here, and Your Google Strategy Won't Cut It

ChatGPT Ads launched February 9 as a competitive alternative to Google Ads, with early data showing 73% higher click-through rates on AI platforms compared to traditional search advertising.
fromSearch Engine Roundtable
2 months ago

Google Ads Campaign Mix Experiments (Beta)

Campaign Mix Experiments allows you to select existing campaigns and assign them to different experiment arms (up to 5 total). This approach offers flexibility in testing various scenarios, including: Account structure testing: Evaluate which campaign combinations are ideal for your business objectives. Campaign consolidation: Test the impact of consolidating multiple campaigns into a single campaign.
Marketing tech
Marketing tech
fromAdExchanger
2 months ago

You're Not Imagining It - There Are More Shoppable CTV Ads On YouTube Now | AdExchanger

YouTube is rolling out shopping CTV ads across Performance Max, Demand Gen, and DV360, using GMC product feeds to power clickable carousels on smart TVs.
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