"It really goes back to... being intentional with your content and intentional with your audiences. Really focus on building authority in those key topic areas. Stay focused on your brand,"
"Really being focused on the type of content that's resilient to AI but additional helps you create meaningful long-term connections with the audience."
"You have this new world where clicks as a KPI...is just not enough. You need to think super holistically about what metrics you're tracking,"
"We have to think about the KPIs differently [and figure out] how these KPIs can further business goals. It's not just a vanity metric,"
AI-powered search significantly reduced click-through rates and referral traffic, disrupting long-standing SEO practices. Publishers are shifting focus from headline and keyword optimization to brand visibility, attribution tracking, and subscription-driven KPIs. Traffic alone no longer proves SEO success; publishers must adopt holistic metrics tied to business goals such as subscriptions and registrations. Teams are splitting efforts between traditional search optimization and defining new KPI strategies. Some publishers are deploying tools like AI-powered dynamic paywalls to diversify revenue. Emphasis remains on intentional content, building authority in key topics, and creating content resilient to AI to foster long-term audience connections.
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