"It's essentially thousands and thousands of hours and years and years of work to generate this content," Mr Woolley, a former chair of the Australian Marketing Institute, said."
"Our website had over 3,500 pages of content. We were publishing three times a week."
"Then traffic dropped off around 80 per cent."
"dropped off to a fraction of what it was"
The open web is experiencing a steep decline in readership and ad revenue as centralized platforms and AI-driven search answers replace traditional click-through behavior. Many websites that relied on content marketing to attract customers via search have seen referral traffic collapse, sometimes by around 80 percent. AI-generated summaries in search results often present answers without requiring users to visit source pages, reducing visits and monetization for publishers and small businesses. The shift is changing the economics of web publishing, prompting reduced free content, warnings of layoffs at smaller publishers, and growing concern about the sustainability of publicly accessible websites.
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