Reddit Community Intelligence™ utilizes the extensive conversations on the platform to provide marketers unparalleled insights and ad options. It allows advertisers to link 'positive content from Reddit users' below their creative, enhancing engagement. The introduction of Conversation Summary Add-Ons has shown promising results, with early tests indicating a remarkable +19% increase in clickthrough rates compared to standard image ads. This approach not only boosts the relevance of the advertisements but also fosters deeper connections between brands and their target communities, ultimately aiding consumers in making faster decisions.
Reddit Community Intelligence™ transforms billions of conversations into structured insights, empowering marketers with unique advertising opportunities and smart decision-making.
The new ad options feature 'positive content from Reddit users' beneath ads, enhancing consumer trust and engagement.
Early tests of Conversation Summary Add-Ons indicate a +19% increase in clickthrough rate compared to traditional ads.
These add-ons also improve ad relevance while facilitating stronger connections between brands and the communities they target.
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