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Marketing tech
fromMarTech
2 weeks ago

7 ways to put behavioral marketing to work-starting now | MarTech

Behavioral marketing uses first-party data to enhance customer engagement effectively and ethically.
#marketing
Marketing tech
fromThe Drum
2 weeks ago

Measure what matters: where maths meets magic in modern marketing

Marketers must shift from efficiency metrics to insights that drive growth.
Effective measurement bridges the gap between data and creativity in marketing.
Marketing tech
fromThe Drum
2 months ago

Balancing AI and fundamentals: how CMOs are transforming their organizations in 2025

Successful marketers integrate AI while prioritizing marketing fundamentals and data-informed strategies.
Media industry
fromForbes
4 weeks ago

17 Expert Tips For Marketers To Leverage Data-Driven Creative

Effective marketing strategies are built on data insights that shape creative choices and audience engagement.
Marketing tech
fromThe Drum
2 weeks ago

Measure what matters: where maths meets magic in modern marketing

Marketers must shift from efficiency metrics to insights that drive growth.
Effective measurement bridges the gap between data and creativity in marketing.
Marketing tech
fromThe Drum
2 months ago

Balancing AI and fundamentals: how CMOs are transforming their organizations in 2025

Successful marketers integrate AI while prioritizing marketing fundamentals and data-informed strategies.
Media industry
fromForbes
4 weeks ago

17 Expert Tips For Marketers To Leverage Data-Driven Creative

Effective marketing strategies are built on data insights that shape creative choices and audience engagement.
more#marketing
Business intelligence
fromClickUp
3 weeks ago

Supply Chain Dashboard: What to Track & How to Build One

Digitization of supply chains is crucial for transparency and accountability.
Supply chain dashboards transform data into actionable insights for better decision-making.
#user-experience
Mobile UX
fromMedium
2 months ago

Top 5 Misconceptions About Measuring UX

Measuring design success in UX requires multi-dimensional metrics, not just a single one like NPS.
Mobile UX
fromMedium
2 months ago

Top 5 Misconceptions About Measuring UX

Measuring design success in UX requires multi-dimensional metrics, not just a single one like NPS.
more#user-experience
#sql
more#sql
fromwww.housingwire.com
1 month ago

Mortgage software firm RETR hires two executive leaders

Heidi Iverson stated, 'I chose to join RETR as VP of Growth because I've experienced firsthand how powerful having actionable data can be for driving growth and efficiency.'
Marketing tech
fromCsrwire
2 months ago

New Communications Leaders Gain Competitive Insights With

Companies must move beyond good intentions and utilize data-driven insights to enhance their sustainability communications and stand out in a crowded market.
Environment
fromAdweek
2 months ago

Spectrum Debuts Tool to Boost Audience Reach for Ads

ARO empowers advertisers to fine-tune their targeting strategies, optimize media spend, and maximize audience engagement with unique insights not available elsewhere.
Roam Research
Artificial intelligence
fromZDNET
2 months ago

Generative AI is finally finding its sweet spot, says Databricks chief AI scientist

Generative AI is transforming enterprise analytics by enabling the analysis of previously unusable unstructured data.
Marketing tech
fromHubspot
2 weeks ago

B2B Marketing Analytics That Every Team Needs to Track - My Take as a Marketer

B2B marketing analytics translates data into actionable insights for refining marketing strategies.
Marketing tech
fromMarketing Dive
4 months ago

Trade Desk buys ad data firm Sincera as brands seek objective insights

The Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.
fromMedium
6 months ago

Top 10 Data Visualization Techniques to Make Your Analysis Stand Out

Data visualization plays a crucial role by turning complex data into visual formats, making it easier to identify patterns, trends, and insights.
Data science
Marketing
fromDigiday
6 months ago

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.
Marketing
fromForbes
8 months ago

Why You Should Be Using ChatGPT To Boost Business Success

ChatGPT can significantly enhance business efficiency, decision-making, and marketing strategies.
Implementing ChatGPT leads to improved content creation and streamlined administrative tasks.
fromHackernoon
1 year ago

Could Prediction Markets Offer Better Odds at Who Wins the US Elections? | HackerNoon

At Manifold, we learned that users are not always interested in trading; instead, many seek to observe market trends and explore aggregated data, reshaping our approach.
Startup companies
fromTelecompetitor
9 months ago

Moving from Spreadsheets to Tech Stacks: Best Practices

Robert Merii emphasizes moving from spreadsheets to an integrated tech stack for efficient data management and insightful analysis.
Business intelligence
fromForbes
9 months ago

Council Post: Expand Your Reach, Grow Your Audience: A Multi-Platform Strategy For Content Creators

First, creators should aim to be platform-agnostic and distribute their content across multiple platforms, instead of focusing on a single one.
Marketing
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