#data-insights

[ follow ]
The Drum
1 month ago
Marketing

Rethinking data and targeting helped AB InBev India in absence of ecommerce

Alco-Bev companies in India face challenges due to restrictions on advertising and lack of data for consumer insights. [ more ]
#influencer-marketing
Digiday
2 months ago
Marketing

Horizon's Blue Hour social shop partners with platform Key to launch talent management tool

The Swell Audience Network by Blue Hour Studios and Key integrates data insights to manage talent programmatically, facilitating brand-influencer partnerships through AI and data-focused applications. [ more ]
Exchangewire
2 weeks ago
Marketing

ThisThat & RhythmInfluence Forge Elite Data Measurement Partnership

RhythmInfluence named as a ThisThat Gold Partner for enhanced campaign performance and growth. [ more ]
Digiday
2 months ago
Marketing

Horizon's Blue Hour social shop partners with platform Key to launch talent management tool

The Swell Audience Network by Blue Hour Studios and Key integrates data insights to manage talent programmatically, facilitating brand-influencer partnerships through AI and data-focused applications. [ more ]
Exchangewire
2 weeks ago
Marketing

ThisThat & RhythmInfluence Forge Elite Data Measurement Partnership

RhythmInfluence named as a ThisThat Gold Partner for enhanced campaign performance and growth. [ more ]
moreinfluencer-marketing
Lindsey Gamble
2 months ago
Business intelligence

LinkedIn Adds Unique Views Metric for Posts - Lindsey Gamble

Unique Views are crucial for creators to measure the actual number of individual people who have seen their content. [ more ]
AdExchanger
2 months ago
Marketing

Scott's Miracle-Gro Is Seeing Green With Retail Media | AdExchanger

Retail media networks are crucial for brands to access first-party data and insights from retailers expanding into CTV and streaming. [ more ]
Marketing Dive
2 months ago
Marketing

Inside Expedia's plan to be the world's travel media network

Expedia launches Travel Media Network leveraging its advertising experience and global reach for targeted ads in the booming media network space. [ more ]
#machine-learning
ITPro
2 months ago
Business intelligence

Launching large language models on PowerEdge servers

Embrace AI and machine learning with Dell's PowerEdge XE9680 server. [ more ]
InfoQ
6 months ago
Data science

Shopify's Approach to Leverage Recursive Embedding and Clustering to Enhanced Data Explainability

Shopify shares its methodology for clustering diverse data sets to obtain actionable insights.
The author suggests using UMAP, a non-linear dimensionality reduction technique, instead of PCA for visualizing high-dimensional data. [ more ]
AdExchanger
6 months ago
Marketing

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources. [ more ]
ITPro
2 months ago
Business intelligence

Launching large language models on PowerEdge servers

Embrace AI and machine learning with Dell's PowerEdge XE9680 server. [ more ]
InfoQ
6 months ago
Data science

Shopify's Approach to Leverage Recursive Embedding and Clustering to Enhanced Data Explainability

Shopify shares its methodology for clustering diverse data sets to obtain actionable insights.
The author suggests using UMAP, a non-linear dimensionality reduction technique, instead of PCA for visualizing high-dimensional data. [ more ]
AdExchanger
6 months ago
Marketing

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources. [ more ]
moremachine-learning
The Motley Fool
2 months ago
Marketing

Is The Deal Between Roku and The Trade Desk a Game Changer? | The Motley Fool

Roku and The Trade Desk collaborate to enhance ad campaigns for streaming viewers. [ more ]
#digital-transformation
Medium
3 months ago
Business intelligence

The surprising benefits of treating data as a product

Data abundance doesn't always lead to actionable strategies for companies.
Adapting to a digitalized business landscape requires culture and approach change. [ more ]
ClickUp
3 weeks ago
Business intelligence

10 Tools to Build Your HR Tech Stack | ClickUp

HR is transitioning to digital tools to enhance user experience and streamline processes. [ more ]
Medium
3 months ago
Business intelligence

The surprising benefits of treating data as a product

Data abundance doesn't always lead to actionable strategies for companies.
Adapting to a digitalized business landscape requires culture and approach change. [ more ]
ClickUp
3 weeks ago
Business intelligence

10 Tools to Build Your HR Tech Stack | ClickUp

HR is transitioning to digital tools to enhance user experience and streamline processes. [ more ]
moredigital-transformation
Computerworld
3 months ago
Business intelligence

New Tableau AI features and Slack integration aim for data accessibility

Tableau adds AI-powered personalization and automation features to enhance data insights.
New features include data stories, user-attribute functions, and data mapping tool. [ more ]
#marketing-strategies
Social Media Today
3 months ago
Data science

Reddit Announces Data Partnership With Cision

Cision partners with Reddit to enhance trend insights for users
Cision clients can access valuable Reddit data through the partnership [ more ]
AdExchanger
4 months ago
Marketing

Shopping Has Transformed. It's Time For The Marketing Funnel To Catch Up | AdExchanger

The funnel visualization is evolving in marketing strategies towards a more inclusive approach.
Retail media is expanding beyond traditional in-app or in-store ads to encompass various platforms for effective marketing opportunities. [ more ]
Business Matters
2 weeks ago
UX design

Top Mobile App Analytics Tools for 2024

Mobile app analytics tools are crucial for enhancing user engagement and optimizing app functionality. [ more ]
Social Media Today
3 months ago
Data science

Reddit Announces Data Partnership With Cision

Cision partners with Reddit to enhance trend insights for users
Cision clients can access valuable Reddit data through the partnership [ more ]
AdExchanger
4 months ago
Marketing

Shopping Has Transformed. It's Time For The Marketing Funnel To Catch Up | AdExchanger

The funnel visualization is evolving in marketing strategies towards a more inclusive approach.
Retail media is expanding beyond traditional in-app or in-store ads to encompass various platforms for effective marketing opportunities. [ more ]
Business Matters
2 weeks ago
UX design

Top Mobile App Analytics Tools for 2024

Mobile app analytics tools are crucial for enhancing user engagement and optimizing app functionality. [ more ]
moremarketing-strategies
Sfgate
3 months ago
Marketing

8 Tips for Creating an Effective Omnichannel Strategy

Omnichannel strategy integrates multiple platforms for a seamless customer experience.
Omnichannel consumers purchase more and are likely to be repeat customers. [ more ]
Alleywatch
4 months ago
Startup companies

Crisp Raises Another $20M to Bring First-Party Retail Data Directly to Brands

Bridging the gap between CPG brands and retailers is crucial for better outcomes.
Crisp provides a platform for collaborative data-driven decision-making in the CPG sector. [ more ]
WWD
6 months ago
Marketing

SnapRetail Joins First Insight, Enhancing Voice of the Customer Solutions With Digital Marketing Muscle

First Insight, Inc. has acquired SnapRetail, a digital marketing services provider.
The acquisition will enhance First Insight's decision-making capabilities and data insights. [ more ]
Exchangewire
7 months ago
Marketing

Hawk, an Azerion Company, Launches New Omnichannel Targeting Solution in Partnership With Samba TV

Hawk has partnered with Samba TV to provide advertisers with access to Samba TV's Geo Audience data and insights for better omnichannel targeting.
The partnership will initially roll out in the UK, followed by France and Germany.
Advertisers can optimize targeting at a geographical level and achieve incremental reach by activating across other media channels. [ more ]
Forbes
8 months ago
Artificial intelligence

Council Post: Advice On How Small Businesses Can Start Incorporating AI

AI can revolutionize small businesses by streamlining processes, enhancing customer interactions, and providing valuable insights.
Starting with simple AI tools like chatbots can be a great entry point for businesses to adopt AI technology.
AI has the potential to evaluate large volumes of data and provide valuable insights for businesses. [ more ]
Quartz
1 month ago
Marketing

United Airlines is launching its own advertising network

United Airlines launches advertising network, Kinective Media, leveraging data insights for personalized ad experience. [ more ]
ClickUp
4 days ago
Business intelligence

We Tested the 10 Best HR Analytics Software in 2024

HR analytics software offers rich data insights, empowering HR to make strategic decisions beyond automation. [ more ]
ClickUp
2 weeks ago
Business intelligence

10 Free Inventory Templates for Excel, Sheets, and ClickUp Lists

Inventory management is crucial for businesses to reduce costs and risks, with the assistance of tools like inventory templates for data insights and productivity enhancement. [ more ]
Simplilearn.com
5 months ago
Data science

Count Distinct SQL: A Deep Dive Approach

COUNT DISTINCT function provides unique values in a column, useful for precise data insights. [ more ]
Simplilearn.com
4 years ago
Business intelligence

What is a Business Analysis and What does Business Analyst Do | Be 2024-ready

Business analysis involves gaining insights from data to identify and recommend solutions for business needs. [ more ]
[ Load more ]