#data-insights

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#artificial-intelligence

How Small Businesses Can Leverage AI Without Breaking the Bank | Entrepreneur

AI is an accessible tool for small businesses to improve operations and increase competitiveness without large financial investments.

Why You Should Be Using ChatGPT To Boost Business Success

ChatGPT can significantly enhance business efficiency, decision-making, and marketing strategies.
Implementing ChatGPT leads to improved content creation and streamlined administrative tasks.

How to Use AI to Write a Business Plan | ClickUp

Artificial intelligence significantly improves decision-making and efficiency in business planning.

Here's the formula companies like Netflix, Uber, and Spotify will use to capture $2T in growth over the next decade

Personalization advantage is the key competitive edge derived from unique customer interactions and learning speed.

5 ways AI is changing the future of air travel

MAG Group is actively implementing AI to revolutionize airport operations and efficiency through strategic partnerships.

How Small Businesses Can Leverage AI Without Breaking the Bank | Entrepreneur

AI is an accessible tool for small businesses to improve operations and increase competitiveness without large financial investments.

Why You Should Be Using ChatGPT To Boost Business Success

ChatGPT can significantly enhance business efficiency, decision-making, and marketing strategies.
Implementing ChatGPT leads to improved content creation and streamlined administrative tasks.

How to Use AI to Write a Business Plan | ClickUp

Artificial intelligence significantly improves decision-making and efficiency in business planning.

Here's the formula companies like Netflix, Uber, and Spotify will use to capture $2T in growth over the next decade

Personalization advantage is the key competitive edge derived from unique customer interactions and learning speed.

5 ways AI is changing the future of air travel

MAG Group is actively implementing AI to revolutionize airport operations and efficiency through strategic partnerships.
moreartificial-intelligence

In 2025, AI will elevate the CIO role. Here's why

AI will continue to elevate the CIO role and transform workforce dynamics into 2025.
#threads

Meta Launches 'Threads for Creators' Hub

Threads offers basic tips for creators, but lacks detailed, data-driven insights to guide effective content strategy.

Meta Launches 'Threads for Creators' Hub

Threads offers basic tips for creators but lacks in-depth data-based insights and trends.

Meta Launches 'Threads for Creators' Hub

Threads offers basic tips for creators, but lacks detailed, data-driven insights to guide effective content strategy.

Meta Launches 'Threads for Creators' Hub

Threads offers basic tips for creators but lacks in-depth data-based insights and trends.
morethreads
#customer-experience

Guide to Cohorts Analysis - How to Reduce Churn | ClickUp

Cohort analysis helps identify user engagement patterns and retention issues, making it vital for reducing churn and enhancing customer experience.

How Organizations Can Overcome Barriers to Leveraging Real-Time Data - DATAVERSITY

Organizations struggle to leverage real-time analytics due to technical challenges, inadequate resources, and a lack of clear project goals.

8 Tips for Creating an Effective Omnichannel Strategy

Omnichannel strategy integrates multiple platforms for a seamless customer experience.
Omnichannel consumers purchase more and are likely to be repeat customers.

Guide to Cohorts Analysis - How to Reduce Churn | ClickUp

Cohort analysis helps identify user engagement patterns and retention issues, making it vital for reducing churn and enhancing customer experience.

How Organizations Can Overcome Barriers to Leveraging Real-Time Data - DATAVERSITY

Organizations struggle to leverage real-time analytics due to technical challenges, inadequate resources, and a lack of clear project goals.

8 Tips for Creating an Effective Omnichannel Strategy

Omnichannel strategy integrates multiple platforms for a seamless customer experience.
Omnichannel consumers purchase more and are likely to be repeat customers.
morecustomer-experience
#leadership

Beyond KPIs: How Finance Leaders Can Tell the Story of Profitability | Entrepreneur

Finance leaders are crucial for business success as they transition into storytelling roles to enhance their strategic communication of data.

From Resistance to Resilience: Change Management for First-timers in Digital Transformation | HackerNoon

Digital transformation's success hinges on change management and human factors, not just technology.

Beyond KPIs: How Finance Leaders Can Tell the Story of Profitability | Entrepreneur

Finance leaders are crucial for business success as they transition into storytelling roles to enhance their strategic communication of data.

From Resistance to Resilience: Change Management for First-timers in Digital Transformation | HackerNoon

Digital transformation's success hinges on change management and human factors, not just technology.
moreleadership
#efficiency

Moving from Spreadsheets to Tech Stacks: Best Practices

Leveraging data insights through an integrated tech stack is crucial for profitability and efficiency.

CLE Webinar Tomorrow! 5 Surprising Insights On Business Intelligence

Business intelligence is becoming crucial for law firms, enhancing efficiency and decision-making.

Moving from Spreadsheets to Tech Stacks: Best Practices

Leveraging data insights through an integrated tech stack is crucial for profitability and efficiency.

CLE Webinar Tomorrow! 5 Surprising Insights On Business Intelligence

Business intelligence is becoming crucial for law firms, enhancing efficiency and decision-making.
moreefficiency
#business-growth

NetSuite expands AI to enhance performance management, analytics offerings

Oracle NetSuite introduces AI features to enhance financial insights, reduce complexity, and automate reporting processes for finance teams. They aim to improve efficiency and strategic analysis.

Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams | AdExchanger

Inverness Graham's acquisition of Alliant aims for significant growth and expansion, rather than short-term efficiencies.

NetSuite expands AI to enhance performance management, analytics offerings

Oracle NetSuite introduces AI features to enhance financial insights, reduce complexity, and automate reporting processes for finance teams. They aim to improve efficiency and strategic analysis.

Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams | AdExchanger

Inverness Graham's acquisition of Alliant aims for significant growth and expansion, rather than short-term efficiencies.
morebusiness-growth
#consumer-engagement

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

Successful marketing strategies depend on understanding customer segments and their media engagement preferences.
An omnichannel approach requires a holistic view of the consumer journey and effective data utilization.

Imani Ellis' Guide to Using Research and Discovery to Build Your Event

Effective experiential marketing relies heavily on thorough research and discovery to enhance event planning and consumer journeys.

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

Successful marketing strategies depend on understanding customer segments and their media engagement preferences.
An omnichannel approach requires a holistic view of the consumer journey and effective data utilization.

Imani Ellis' Guide to Using Research and Discovery to Build Your Event

Effective experiential marketing relies heavily on thorough research and discovery to enhance event planning and consumer journeys.
moreconsumer-engagement
#data-visualization

Lida AI Explained: Hands-On Tutorials for Data Science Enthusiasts

Lida AI provides an automated way to generate data visualizations and insights through structured question formulation and analysis.

10 Best Survey Analysis Software in 2024

Data analysis software is crucial for making sense of survey data and deriving actionable insights.

Lida AI Explained: Hands-On Tutorials for Data Science Enthusiasts

Lida AI provides an automated way to generate data visualizations and insights through structured question formulation and analysis.

10 Best Survey Analysis Software in 2024

Data analysis software is crucial for making sense of survey data and deriving actionable insights.
moredata-visualization
#budget-management

Council Post: 5 Social-First Marketing Considerations For 2025 Planning

A social-first marketing approach is essential as social media is projected to dominate global ad spend in 2024.

Google Ads Raise Your Budgets Recommendation Updated

Google Ads has enhanced its "Raise your budgets" recommendations with detailed insights and visual tools to support effective budget management.

Council Post: 5 Social-First Marketing Considerations For 2025 Planning

A social-first marketing approach is essential as social media is projected to dominate global ad spend in 2024.

Google Ads Raise Your Budgets Recommendation Updated

Google Ads has enhanced its "Raise your budgets" recommendations with detailed insights and visual tools to support effective budget management.
morebudget-management
#retail-media-networks

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

Scott's Miracle-Gro Is Seeing Green With Retail Media | AdExchanger

Retail media networks are crucial for brands to access first-party data and insights from retailers expanding into CTV and streaming.

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

Scott's Miracle-Gro Is Seeing Green With Retail Media | AdExchanger

Retail media networks are crucial for brands to access first-party data and insights from retailers expanding into CTV and streaming.
moreretail-media-networks

Amsterdam's Tapp declared bankrupt

Tapp's bankruptcy highlights the challenges in commercial profitability and market adoption of hospitality data services despite demand.
#advertising

How AI Use Evolved at Companies in 3 Diverse Sectors

The transition in the industry is shifting from fearing AI to embracing its potential for creativity and efficiency.

"Audio reaches the brain quicker" - Tom Webster holds forth at Podcast Movement

Podcasting continues to grow, with over 50% of respondents having ever listened, showcasing its increasing popularity and intimacy.

Inside Expedia's plan to be the world's travel media network

Expedia launches Travel Media Network leveraging its advertising experience and global reach for targeted ads in the booming media network space.

How AI Use Evolved at Companies in 3 Diverse Sectors

The transition in the industry is shifting from fearing AI to embracing its potential for creativity and efficiency.

"Audio reaches the brain quicker" - Tom Webster holds forth at Podcast Movement

Podcasting continues to grow, with over 50% of respondents having ever listened, showcasing its increasing popularity and intimacy.

Inside Expedia's plan to be the world's travel media network

Expedia launches Travel Media Network leveraging its advertising experience and global reach for targeted ads in the booming media network space.
moreadvertising
#digital-marketing

AI and marketing: What the stats show | MarTech

Marketers expect AI to transform their roles by reducing busywork and enhancing strategic decision-making.

3 ways to connect with consumers during today's complex journeys | MarTech

The traditional linear consumer journey is obsolete, with a need for data-driven marketing strategies to meet consumer needs effectively.

Council Post: A/B Testing & Beyond: Understanding Campaign Optimization

Digital marketing success demands not only measurement but also actionable insights and strategic optimization.

Can't Spell Exchange Without Change; 'Soft On Ad Tech | AdExchanger

Chalice improves ad bidding efficiency with its containerized integration in Index Exchange, eliminating the need for traditional server pinging.

SnapRetail Joins First Insight, Enhancing Voice of the Customer Solutions With Digital Marketing Muscle

First Insight, Inc. has acquired SnapRetail, a digital marketing services provider.
The acquisition will enhance First Insight's decision-making capabilities and data insights.

AI and marketing: What the stats show | MarTech

Marketers expect AI to transform their roles by reducing busywork and enhancing strategic decision-making.

3 ways to connect with consumers during today's complex journeys | MarTech

The traditional linear consumer journey is obsolete, with a need for data-driven marketing strategies to meet consumer needs effectively.

Council Post: A/B Testing & Beyond: Understanding Campaign Optimization

Digital marketing success demands not only measurement but also actionable insights and strategic optimization.

Can't Spell Exchange Without Change; 'Soft On Ad Tech | AdExchanger

Chalice improves ad bidding efficiency with its containerized integration in Index Exchange, eliminating the need for traditional server pinging.

SnapRetail Joins First Insight, Enhancing Voice of the Customer Solutions With Digital Marketing Muscle

First Insight, Inc. has acquired SnapRetail, a digital marketing services provider.
The acquisition will enhance First Insight's decision-making capabilities and data insights.
moredigital-marketing
#user-experience

When to trust your gut over the data

Our natural instincts heavily influence our perceptions and decisions, even in design contexts, showcasing a blend of evolutionary behavior and modern preferences.

10 Tools to Build Your HR Tech Stack | ClickUp

HR is transitioning to digital tools to enhance user experience and streamline processes.

When to trust your gut over the data

Our natural instincts heavily influence our perceptions and decisions, even in design contexts, showcasing a blend of evolutionary behavior and modern preferences.

10 Tools to Build Your HR Tech Stack | ClickUp

HR is transitioning to digital tools to enhance user experience and streamline processes.
moreuser-experience
#business-strategies

How to make the most of your market research data | MarTech

Market research offers crucial data-driven insights but is frequently underutilized due to inadequate revisit strategies and limited segmentation.

The surprising benefits of treating data as a product

Data abundance doesn't always lead to actionable strategies for companies.
Adapting to a digitalized business landscape requires culture and approach change.

How to make the most of your market research data | MarTech

Market research offers crucial data-driven insights but is frequently underutilized due to inadequate revisit strategies and limited segmentation.

The surprising benefits of treating data as a product

Data abundance doesn't always lead to actionable strategies for companies.
Adapting to a digitalized business landscape requires culture and approach change.
morebusiness-strategies

Could Prediction Markets Offer Better Odds at Who Wins the US Elections? | HackerNoon

Most users engage with prediction markets for observation rather than trading.
Understanding user behavior is essential for refining product development and marketing strategies.
#marketing-strategies

CMO Strategies: Ebay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

Understanding customer segments is crucial for effective advertising strategies in today's omnichannel marketplace.

Top Mobile App Analytics Tools for 2024

Mobile app analytics tools are crucial for enhancing user engagement and optimizing app functionality.

Shopping Has Transformed. It's Time For The Marketing Funnel To Catch Up | AdExchanger

The funnel visualization is evolving in marketing strategies towards a more inclusive approach.
Retail media is expanding beyond traditional in-app or in-store ads to encompass various platforms for effective marketing opportunities.

Reddit Announces Data Partnership With Cision

Cision partners with Reddit to enhance trend insights for users
Cision clients can access valuable Reddit data through the partnership

CMO Strategies: Ebay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

Understanding customer segments is crucial for effective advertising strategies in today's omnichannel marketplace.

Top Mobile App Analytics Tools for 2024

Mobile app analytics tools are crucial for enhancing user engagement and optimizing app functionality.

Shopping Has Transformed. It's Time For The Marketing Funnel To Catch Up | AdExchanger

The funnel visualization is evolving in marketing strategies towards a more inclusive approach.
Retail media is expanding beyond traditional in-app or in-store ads to encompass various platforms for effective marketing opportunities.

Reddit Announces Data Partnership With Cision

Cision partners with Reddit to enhance trend insights for users
Cision clients can access valuable Reddit data through the partnership
moremarketing-strategies

How to Conduct a Customer Behavior Analysis | ClickUp

Understanding customer behavior is crucial for effective marketing and product launches.
Customer behavior analysis encompasses various consumer interactions to inform targeted strategies.

Council Post: Expand Your Reach, Grow Your Audience: A Multi-Platform Strategy For Content Creators

Content creators should distribute their content across multiple platforms to reach diverse audiences worldwide.

The CTO's Guide to Building AI Agents

AI agents can enhance customer service, automate tasks, and provide valuable insights.

UK's Stairpay lands 890K in pre-seed round - Silicon Canals

Stairpay raised ÂŁ750K in funding to simplify shared ownership, addressing UK housing challenges by automating the process and providing data insights to housing associations.

Create More Effective Content With These A+ Strategies From Amazon

Amazon's A+ Content program offers valuable content marketing insights that can benefit all marketers, not just those selling on Amazon.
#digital-advertising

IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

Retail Media adoption is growing in Europe, with buyers reallocating budgets and leveraging data insights for targeted advertising.

Is The Deal Between Roku and The Trade Desk a Game Changer? | The Motley Fool

Roku and The Trade Desk collaborate to enhance ad campaigns for streaming viewers.

IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

Retail Media adoption is growing in Europe, with buyers reallocating budgets and leveraging data insights for targeted advertising.

Is The Deal Between Roku and The Trade Desk a Game Changer? | The Motley Fool

Roku and The Trade Desk collaborate to enhance ad campaigns for streaming viewers.
moredigital-advertising

Rethinking data and targeting helped AB InBev India in absence of ecommerce

Alco-Bev companies in India face challenges due to restrictions on advertising and lack of data for consumer insights.
#influencer-marketing

Horizon's Blue Hour social shop partners with platform Key to launch talent management tool

The Swell Audience Network by Blue Hour Studios and Key integrates data insights to manage talent programmatically, facilitating brand-influencer partnerships through AI and data-focused applications.

ThisThat & RhythmInfluence Forge Elite Data Measurement Partnership

RhythmInfluence named as a ThisThat Gold Partner for enhanced campaign performance and growth.

Horizon's Blue Hour social shop partners with platform Key to launch talent management tool

The Swell Audience Network by Blue Hour Studios and Key integrates data insights to manage talent programmatically, facilitating brand-influencer partnerships through AI and data-focused applications.

ThisThat & RhythmInfluence Forge Elite Data Measurement Partnership

RhythmInfluence named as a ThisThat Gold Partner for enhanced campaign performance and growth.
moreinfluencer-marketing

LinkedIn Adds Unique Views Metric for Posts - Lindsey Gamble

Unique Views are crucial for creators to measure the actual number of individual people who have seen their content.
#machine-learning

Shopify's Approach to Leverage Recursive Embedding and Clustering to Enhanced Data Explainability

Shopify shares its methodology for clustering diverse data sets to obtain actionable insights.
The author suggests using UMAP, a non-linear dimensionality reduction technique, instead of PCA for visualizing high-dimensional data.

Launching large language models on PowerEdge servers

Embrace AI and machine learning with Dell's PowerEdge XE9680 server.

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources.

Shopify's Approach to Leverage Recursive Embedding and Clustering to Enhanced Data Explainability

Shopify shares its methodology for clustering diverse data sets to obtain actionable insights.
The author suggests using UMAP, a non-linear dimensionality reduction technique, instead of PCA for visualizing high-dimensional data.

Launching large language models on PowerEdge servers

Embrace AI and machine learning with Dell's PowerEdge XE9680 server.

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources.
moremachine-learning

New Tableau AI features and Slack integration aim for data accessibility

Tableau adds AI-powered personalization and automation features to enhance data insights.
New features include data stories, user-attribute functions, and data mapping tool.

Crisp Raises Another $20M to Bring First-Party Retail Data Directly to Brands

Bridging the gap between CPG brands and retailers is crucial for better outcomes.
Crisp provides a platform for collaborative data-driven decision-making in the CPG sector.

United Airlines is launching its own advertising network

United Airlines launches advertising network, Kinective Media, leveraging data insights for personalized ad experience.

We Tested the 10 Best HR Analytics Software in 2024

HR analytics software offers rich data insights, empowering HR to make strategic decisions beyond automation.

10 Free Inventory Templates for Excel, Sheets, and ClickUp Lists

Inventory management is crucial for businesses to reduce costs and risks, with the assistance of tools like inventory templates for data insights and productivity enhancement.

Count Distinct SQL: A Deep Dive Approach

COUNT DISTINCT function provides unique values in a column, useful for precise data insights.

What is a Business Analysis and What does Business Analyst Do | Be 2024-ready

Business analysis involves gaining insights from data to identify and recommend solutions for business needs.
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