#data-insights

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machine-learning
InfoQ
3 months ago
Data science

Shopify's Approach to Leverage Recursive Embedding and Clustering to Enhanced Data Explainability

Shopify shares its methodology for clustering diverse data sets to obtain actionable insights.
The author suggests using UMAP, a non-linear dimensionality reduction technique, instead of PCA for visualizing high-dimensional data. [ more ]
AdExchanger
4 months ago
Marketing

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources. [ more ]
AdExchanger
4 months ago
Marketing

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources. [ more ]
moremachine-learning
The Motley Fool
1 week ago
Marketing

Is The Deal Between Roku and The Trade Desk a Game Changer? | The Motley Fool

Roku and The Trade Desk collaborate to enhance ad campaigns for streaming viewers. [ more ]
Sfgate
1 month ago
Marketing

8 Tips for Creating an Effective Omnichannel Strategy

Omnichannel strategy integrates multiple platforms for a seamless customer experience.
Omnichannel consumers purchase more and are likely to be repeat customers. [ more ]
AdExchanger
1 month ago
Marketing

Shopping Has Transformed. It's Time For The Marketing Funnel To Catch Up | AdExchanger

The funnel visualization is evolving in marketing strategies towards a more inclusive approach.
Retail media is expanding beyond traditional in-app or in-store ads to encompass various platforms for effective marketing opportunities. [ more ]
WWD
3 months ago
Marketing

SnapRetail Joins First Insight, Enhancing Voice of the Customer Solutions With Digital Marketing Muscle

First Insight, Inc. has acquired SnapRetail, a digital marketing services provider.
The acquisition will enhance First Insight's decision-making capabilities and data insights. [ more ]
WWD
3 months ago
Marketing

SnapRetail Joins First Insight, Enhancing Voice of the Customer Solutions With Digital Marketing Muscle

First Insight, Inc. has acquired SnapRetail, a digital marketing services provider.
The acquisition will enhance First Insight's decision-making capabilities and data insights. [ more ]
Exchangewire
5 months ago
Marketing

Hawk, an Azerion Company, Launches New Omnichannel Targeting Solution in Partnership With Samba TV

Hawk has partnered with Samba TV to provide advertisers with access to Samba TV's Geo Audience data and insights for better omnichannel targeting.
The partnership will initially roll out in the UK, followed by France and Germany.
Advertisers can optimize targeting at a geographical level and achieve incremental reach by activating across other media channels. [ more ]
Medium
1 month ago
Business intelligence

The surprising benefits of treating data as a product

Data abundance doesn't always lead to actionable strategies for companies.
Adapting to a digitalized business landscape requires culture and approach change. [ more ]
Computerworld
1 month ago
Business intelligence

New Tableau AI features and Slack integration aim for data accessibility

Tableau adds AI-powered personalization and automation features to enhance data insights.
New features include data stories, user-attribute functions, and data mapping tool. [ more ]
WWD
3 months ago
Business intelligence

SnapRetail Joins First Insight, Enhancing Voice of the Customer Solutions With Digital Marketing Muscle

First Insight, Inc. has acquired SnapRetail, a digital marketing services provider.
The acquisition will enhance First Insight's decision-making capabilities and data insights. [ more ]
Social Media Today
1 month ago
Data science

Reddit Announces Data Partnership With Cision

Cision partners with Reddit to enhance trend insights for users
Cision clients can access valuable Reddit data through the partnership [ more ]
Alleywatch
2 months ago
Startup companies

Crisp Raises Another $20M to Bring First-Party Retail Data Directly to Brands

Bridging the gap between CPG brands and retailers is crucial for better outcomes.
Crisp provides a platform for collaborative data-driven decision-making in the CPG sector. [ more ]
AdExchanger
4 months ago
Marketing tech

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources. [ more ]
Forbes
5 months ago
Artificial intelligence

Council Post: Advice On How Small Businesses Can Start Incorporating AI

AI can revolutionize small businesses by streamlining processes, enhancing customer interactions, and providing valuable insights.
Starting with simple AI tools like chatbots can be a great entry point for businesses to adopt AI technology.
AI has the potential to evaluate large volumes of data and provide valuable insights for businesses. [ more ]
Forbes
5 months ago
Artificial intelligence

Council Post: Advice On How Small Businesses Can Start Incorporating AI

AI can revolutionize small businesses by streamlining processes, enhancing customer interactions, and providing valuable insights.
Starting with simple AI tools like chatbots can be a great entry point for businesses to adopt AI technology.
AI has the potential to evaluate large volumes of data and provide valuable insights for businesses. [ more ]
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