This article discusses the foundational steps for crafting effective UX surveys in the first part of a three-part series. Focusing on the 'Do's' for survey creation, it stresses the importance of having a clear research objectives, documented in a one-page brief. This brief acts as a guide to align the survey design with research goals. Moreover, the article highlights the often-overlooked discovery phase, which involves reviewing existing information and conducting exploratory interviews to help frame survey questions effectively, ensuring that the survey contributes meaningfully to the research process.
Crafting a good UX survey requires careful design to ensure high-quality data is collected, ultimately guiding product and design decisions effectively.
Before creating a UX survey, it's essential to clearly define your research objectives as a way to keep the survey aligned with project goals.
Discovery is a crucial phase in survey creation that involves gathering existing data and insights to frame relevant questions, adding real value to the research.
A well-structured research brief outlines key research questions, audience, data usage, and business drivers to ensure the survey is focused and effective.
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