"Crafting a good UX survey requires careful design to ensure high-quality data is collected, ultimately guiding product and design decisions effectively."
"Before creating a UX survey, it's essential to clearly define your research objectives as a way to keep the survey aligned with project goals."
"Discovery is a crucial phase in survey creation that involves gathering existing data and insights to frame relevant questions, adding real value to the research."
"A well-structured research brief outlines key research questions, audience, data usage, and business drivers to ensure the survey is focused and effective."
This article discusses the foundational steps for crafting effective UX surveys in the first part of a three-part series. Focusing on the 'Do's' for survey creation, it stresses the importance of having a clear research objectives, documented in a one-page brief. This brief acts as a guide to align the survey design with research goals. Moreover, the article highlights the often-overlooked discovery phase, which involves reviewing existing information and conducting exploratory interviews to help frame survey questions effectively, ensuring that the survey contributes meaningfully to the research process.
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