Data Vs. Findings Vs. Insights In UX - Smashing Magazine
Data is raw observations (logs, notes, survey answers). Findings describe emerging patterns in data but aren't actionable. Insights are the actionable implications derived from findings.
Gamifying UX Research Findings: A Journey with UX Research Bingo
"Traditional methods of sharing insights often fall into monotonous patterns, leading to disengaged audiences. Most stakeholders don't want to sit through a 60-minute PowerPoint presentation or read a 20-page report."