#ux-research

#ux-research

UX research can take so much of the guesswork out of the design process! But it's easy to forget just how different people are and how their needs and preferences can vary. We can't predict the needs of every user, but we shouldn't expect different people using the product in roughly the same way.

Data is raw observations (logs, notes, survey answers). Findings describe emerging patterns in data but aren't actionable. Insights are the actionable implications derived from findings.

Big companies separate them and mostly focus on evaluative research. While that works for them, it's not useful during the zero-to-one phase.

"Traditional methods of sharing insights often fall into monotonous patterns, leading to disengaged audiences. Most stakeholders don't want to sit through a 60-minute PowerPoint presentation or read a 20-page report."