Eye tracking technology, once considered niche and costly, has become more accessible, with diverse applications in areas like mobile control and gaming. It enables users to control devices merely by their gaze, enhancing VR design and even automotive safety features. In UX research, eye tracking reveals how users interact with digital interfaces, highlighting which elements attract attention and which are overlooked. This helps in optimizing content design by understanding user behavior better, though some still question its cost-effectiveness and reliability in research outcomes.
Eye tracking technology has evolved from a niche tool to an accessible method for understanding user attention and interface interaction in UX research.
Eye tracking provides insights not just on where users look, but also how long they look at certain elements, crucial for optimizing UI design.
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