The final part of the Crafting Effective UX Surveys series focuses on common bias traps that can distort survey results. Key issues such as sampling bias, where survey respondents do not represent the broader user group, and non-response bias, where certain users are less likely to participate, are discussed. Strategies to mitigate these biases include defining sample scope, recruiting diverse participants, monitoring demographics, and being transparent in reporting findings and limitations for future studies.
Sampling bias occurs when the participants in your survey don't accurately represent the larger user group you're trying to reach.
To truly know your Users, you must let them speak for themselves - free from your influence.
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