In 2025, AI has transformed the field of UX, particularly through the integration of generative AI. ChatGPT's Deep Research functionality accelerates qualitative research analysis, enabling more efficient methodologies. The evolution of AI in the past ten months has made previous practices obsolete, necessitating updated strategies, especially with the emergence of private AI services. Organizations can now adopt safer AI systems free from data privacy issues that hindered earlier implementations. These advancements mark a new era for UX research, showcasing how AI enhances analysis and practice.
The year 2025 marks a significant shift as AI takes over UX, highlighting notable advances in generative AI and its integration in qualitative research analysis.
The generative AI landscape has evolved drastically in just ten months, necessitating updates to methodologies and approaches toward UX research.
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