Reddit reported significant growth in user engagement in Q2 2025, reaching 110.4 million daily active users. The platform is focused on enhancing user experience by refining its product strategy. Reddit Answers has become popular, handling 6 million weekly queries. In total, around 70 million users are actively searching within the app. Additionally, new advertising features such as Conversations Summary Add-Ons are gaining traction, contributing to the steady rise in ad revenue and platform usage.
We see tremendous potential to grow our user base and deepen engagement, and we're moving quickly to align priorities and resources to capture that opportunity. As a first step, we clarified our product strategy and are investing in making Reddit a better experience for everyone who comes to the platform - whether they're scrolling their favorite subreddit, seeking input on a purchase, or discovering a new community for the first time.
Though Reddit does also have its own AI answers, via 'Reddit Answers,' which uses info sourced from relevant subreddits to provide overviews of user notes.
Reddit Answers has grown to 6 million weekly queries, while 70 million users are conducting weekly searches in the app.
On that front, Reddit says that some of its newer ad offerings, like Conversations Summary Add-Ons, have been gaining traction.
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