"Specifically, he said he's excited about using AI to make the Disney+ app stickier, including allowing users to create short-form content. AI is going to "provide users of Disney+ with a much more engaged experience, including the ability for them to create user-generated content, and to consume user-generated content, mostly short form, from others," Iger said during the Q&A portion of the earnings call."
"He also said users could expect Disney+ to become more of an engine to promote the company's theme parks and games (following the company's investment in Epic Games last year). The comments demonstrate how Disney - like other Hollywood players - is looking for new ways for people to interact with its platforms and brands amid the growing popularity of user-generated content platforms and independent creators."
"AI isn't all roses for Disney. The company has been wary of the tech's risk to its IP. In June, Disney, along with Comcast's NBCUniversal studio unit, sued AI company Midjourney, claiming its tech created unauthorized copies of works ranging from Star Wars to The Simpsons. Midjourney denied the claims in its legal response. The suit is ongoing."
Disney aims to use AI to enhance Disney+ by enabling user-generated short-form content and deeper platform engagement. Disney expects Disney+ to promote theme parks and games, leveraging its investment in Epic Games. The company sees AI opportunities to drive production efficiency and to collect and mine data across operations. Disney has concerns about AI's risk to its intellectual property and pursued legal action against Midjourney for alleged unauthorized copies of works such as Star Wars and The Simpsons, with Midjourney denying the claims and the suit ongoing.
Read at Business Insider
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