"Social media platforms such as TikTok and Instagram have made it easier than ever to get noticed by the world. How does it feel when your business is at the centre of a viral trend? Spend any time on social media and it won't be long before you see footage of some holiday mishap accompanied by the ironic voiceover, "Nothing beats a Jet2 Holiday." The travel firm's upbeat theme music and tagline has become an internet meme unit."
"They include Binley Mega Chippy, which saw trade increase tenfold thanks to videos on social media. "Spudman" - aka Ben Newman - saw his jacket potato stall besieged with customers after his own videos went viral. Elsewhere, "Chip Shop Diva" Destiny Harold became an internet star, thanks to her appearances in online videos for Merchants fish and chip shop. In Essex, meanwhile, a number of businesses are currently enjoying a boost in business after going viral."
"The sandwich shop does post its own videos on TikTok, but it is content posted by its customers that has boosted its bottom line. Owner Murat Mutlu, who employs nine staff, says customers started travelling long distances to try his food after one of his regulars posted about the shop and other customers followed suit. "It was a big surprise to me to hear [customers] had travelled for our chicken burger for three hours," says the 42-year-old, who took over the shop two years ago."
Social media platforms such as TikTok and Instagram make it easier than ever for businesses to gain wide attention. Viral memes and trends can spotlight brands and propel small local businesses to sudden popularity. Examples include a travel firm's theme becoming a meme, Binley Mega Chippy's tenfold sales increase, Ben Newman's jacket potato stall swamped by customers, and Destiny Harold's rise from fish-and-chip shop videos. Customer-posted videos often drive significant footfall, with people traveling hours to visit places like Honywood Sandwich Shop. Many small businesses post content, but user-generated posts can have larger impact.
Read at www.bbc.com
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