fromForbes
2 days agoShould Your Small Business Jump On Every Trend Or Pop Culture Moment?
The last thing you want to do is publish a piece of content that is completely out of place on your social media feed. Your audience will notice if you're jumping on a bandwagon and the content feels forced, random or inauthentic. You'll also want to make sure that the trend or pop culture moment is congruent with your brand personality, tone of voice, and target audience.
Social media marketing