"Chivelord confessed to the subterfuge, explaining that car troubles had prevented him from cutting chives that day. He was widely forgiven and resumed posting photos."
"Serendipitous weirdness has been core to Reddit's character since Huffman and Alexis Ohanian cofounded the site in 2005."
"Helping people help other people has made Reddit the fifth-most-visited site in the United States and the eighth worldwide as of January."
"No one could have predicted, he says, that 'for whatever reason, everybody who uses Reddit was going to care about chives for the next two months.'"
Chives gained popularity on Reddit when a user, known as Chivelord, committed to daily chive-cutting posts. After a scandal dubbed Chivegate, where he was accused of posting a flipped image, he was forgiven and continued sharing. Kraft's Philadelphia brand even capitalized on the moment with an ad. Reddit's CEO, Steve Huffman, noted the unexpected community interest in chives. Since its founding in 2005, Reddit has evolved into a vital source of advice and camaraderie, ranking as the fifth-most-visited site in the U.S.
Read at Fast Company
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