The 2024 Jet2.com advertisement featuring Jess Glynne's 'Hold My Hand' has rapidly gained traction on TikTok, becoming the audio backdrop for over 2.2 million videos portraying chaotic summer experiences. While Alex Warren's 'Ordinary' leads the Billboard Hot 100, the debate on what constitutes a summer anthem continues, especially as search trends reveal growing curiosity around the lack of a definitive song. Critical voices suggest that cultural significance and emotional connections can beat pure chart performance in determining the essence of a summer hit.
A 2024 ad from British budget airline Jet2.com went mega-viral on TikTok, soundtracking at least 2.2 million videos with Jess Glynne's 2015 song 'Hold My Hand.'
While Alex Warren's 'Ordinary' is the current 'song of the summer,' criteria for defining a hit song also include cultural impact beyond just chart performance.
A search query for 'no song of the summer' reached an all-time high in July, indicating a societal curiosity about the absence of a defining summer track in 2025.
Some argued that cultural narratives and emotional resonance can define the 'song of the summer' just as much as Billboard chart rankings.
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