Costco is embracing a viral trend stemming from Dubai chocolate, launching ice cream bars made by Afters Ice Cream, a Southern California brand. The new cold treat features pistachio ice cream with a kataifi-coated chocolate exterior, priced at approximately $18 for a pack of ten. This product follows the introduction of Dubai chocolate truffles earlier this year. Afters Ice Cream is known for its creative flavors and has expanded significantly since its founding in 2014. The brand debuted the Dubai chocolate ice cream at Coachella, signaling its popularity and market appeal.
Costco is capitalizing on the viral popularity of Dubai chocolate, introducing an ice cream bar version crafted by Afters Ice Cream, bringing Middle Eastern flavors to more consumers.
The Dubai chocolate ice cream bar features pistachio ice cream encased in a kataifi chocolate coating, providing a unique taste experience, available as a box of 10 for about $18.
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