In June, Daniel Korson, the founder of Richmond-based Coracao Chocolate, was at the Specialty Food Association's Fancy Food Show in New York and found there was no escaping the Dubai chocolate craze. Long in the chocolate industry, Korson said he can't remember another chocolate trend that has taken hold quite like this one, which piqued his curiosity. But Korson gave up cane sugar long ago. And he doesn't eat gluten or dairy either, so as much as he was intrigued, he couldn't try it himself.
The viral Dubai chocolate sensation that has been taking social media by storm has officially made its way to American fast-casual dining. Bruxie, the beloved "culinary casual" concept known for its innovative comfort food creations, is capitalizing on one of 2024's hottest food and beverage trends with the launch of their most indulgent artisanal shake yet: the Dubai Chocolate Shake.
Dunkin' embraces celebrity collaborations for unique beverage creations, such as Sabrina Carpenter's Brown Sugar Shakin' Espresso and Ice Spice's Munchkin Drink, keeping their offerings relevant to pop culture.