"The viral Dubai chocolate sensation that has been taking social media by storm has officially made its way to American fast-casual dining. Bruxie, the beloved "culinary casual" concept known for its innovative comfort food creations, is capitalizing on one of 2024's hottest food and beverage trends with the launch of their most indulgent artisanal shake yet: the Dubai Chocolate Shake."
"The shake features luxurious pistachio cream, providing that distinctive nutty sweetness that has become synonymous with the Dubai chocolate trend. The addition of crispy kataifi: those golden, thread-like pastry strands that originated in Middle Eastern cuisine: adds the crucial textural element that separates authentic Dubai chocolate interpretations from generic pistachio desserts. Topped with fresh whipped cream, a generous drizzle of rich chocolate sauce, and finished with crushed pistachios, the Dubai Chocolate Shake delivers what Bruxie promises is "a one-of-a-kind flavor experience that's as luxurious as it is craveable.""
Bruxie introduced a limited-time Dubai Chocolate Shake to American fast-casual dining, adapting a viral Dubai chocolate trend into a branded menu item. The shake uses Wisconsin Frozen Custard as its base and incorporates Middle Eastern-inspired components, including luxurious pistachio cream and crispy kataifi for distinctive texture. It is finished with fresh whipped cream, a drizzle of rich chocolate sauce, and crushed pistachios to deliver a decadent flavor profile. The offering is designed to drive customer traffic and social media buzz by transforming a viral sensation into an operationally feasible signature experience for the brand.
Read at Food & Beverage Magazine
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