"The original and now-classic Dubai chocolate bar was created by Fix Chocolatier in the United Arab Emirates in 2021, and by 2023 had exploded on social media. Rich and indulgent, it features a thick, milk chocolate shell usually encasing a creamy pistachio (and often tahini) filling mixed with crispy, shredded, phyllo-like pastry called kadayif. Global brands and small bakers alike are riffing on the concept, translating it to croissants, milkshakes and more. Fillings range from peanut butter and jelly to s'mores to matcha."
"The craze has even contributed to a pistachio shortage this year, the Iranian nut producer Keinia has reported. It said the primary reason for the shortage is "the explosive surge in demand fueled by the viral 'Dubai chocolate' TikTok trend, compounded by underlying supply constraint." Globally, Google searches for "Dubai chocolate" shot up quickly at the start of the year before peaking in March. They've remained elevated since then, according to Google Trends."
The Dubai chocolate bar originated with Fix Chocolatier in the United Arab Emirates in 2021 and achieved viral popularity by 2023. The product combines a thick milk chocolate shell with a creamy pistachio and often tahini filling mixed with crispy, shredded, phyllo-like kadayif pastry. Global brands and small bakers are adapting the concept into items such as croissants and milkshakes, with fillings from peanut butter and jelly to s'mores and matcha. Retailers are treating it as a lasting product and expanding offerings. Increased demand has contributed to an Iranian pistachio shortage. Google searches spiked early in the year and U.S. pistachio-filled chocolate sales remain small but growing.
Read at Daily News
Unable to calculate read time
Collection
[
|
...
]