"In recent years, we've experienced the rise of unique foods like whipped dalgona coffee and fluffy, vibrant cloud bread. Meanwhile, folks around the world started topping everything from eggs to ice cream with Chinese chili crisp. When something tastes so good (and looks photogenic to boot), it's hard to resist the contemporary, visceral urge to blast it all over social media."
"Chocolate powerhouse Hershey's recently hopped aboard the Dubai chocolate bandwagon and unveiled its own version of the viral sensation. I got my hands on a couple of the limited-edition bars so I could dish about the new candy's flavor and texture and see how it stacks up against the real deal. So let's break it open, take a bite, and find out whether Hershey's contribution to the hype is worth it, or just another cheap imitation of a modern candy legend."
Internet food crazes frequently cross cultural boundaries and inspire widespread social sharing, including whipped dalgona coffee, cloud bread, and Chinese chili crisp. A sweet candy known as Dubai chocolate emerged in 2022 from FIX Dessert Chocolatier, originally called "Can't Get Knafeh Of It" and inspired by the Middle Eastern dessert knafeh. The original gained prominence after a TikTok influencer's video, inspiring products like a Shake Shack shake and a Crumbl cheesecake cookie. Hershey's released a limited-edition Dubai-inspired chocolate bar that adapts the viral pistachio-tahini filling trend. The Hershey's bars were sampled to assess flavor and texture compared to the original.
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