Allison Wolf's Instagram reel showcasing her stay at Camp Château, a women's-only summer camp in France, garnered over 24 million views, prompting Kimberly Green and Lindsey Zurn to book their stays almost immediately. Wolf described the camp experience as 'the most relaxing, wholesome travel experience' amid scenic beauty and a variety of activities like horseback riding and yoga. Within five days of the reel, the camp sold out for 2025 due to its immense popularity, having previously amassed a large waitlist. Philippa Girling, the founder, was surprised by the camp's success.
"I stayed at a women's-only summer camp at a château in the French countryside, and yes, it was as dreamy and magical as it sounds," Wolf said in the reel.
Once I saw Allison's Instagram reel, I knew the camp was going to go viral, so I booked immediately-within 30 minutes," Green said.
Zurn expressed that the camp felt refreshingly different from a typical vacation, emphasizing her excitement to disconnect from everyday stresses and immerse herself in various activities.
Five days after Wolf's post, Camp Château was officially sold out for 2025, highlighting the rapid rise in popularity and demand for the experience.
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