"Weeks ago, McDonald's CEO, chairman, and Instagram content creator Chris Kempczinski posted a video of himself eating the fast food chain's latest creation: The Big Arch burger. It's big. It has a lot of sauce on it. And Kempczinski, who refers to himself online as Chris K, took a very tiny bite of the Big Arch burger and didn't seem to enjoy it. This clip went viral, eventually on TikTok and elsewhere, and people began dunking on the CEO, his tiny bite, the quality of McDonald's burgers."
"On March 4, the official Burger King TikTok account posted an older clip of Burger King president Tom Curtis taking a large chomp of a Whopper. After eating the burger, the CEO says the only thing it needs is a napkin as he wipes off some sauce from his face. Shots fucking fired."
"Wendy's US president, Pete Suerken, shared a video online of himself eating a burger from his fast food chain. But in his video, not only does he take a big bite, he apparently eats the entire burger. He then tops it off with a fry dipped into a milkshake."
McDonald's CEO Chris Kempczinski posted a video eating the Big Arch burger with a notably small bite that went viral on TikTok, prompting widespread mockery. Burger King responded by posting a video of its president Tom Curtis taking a large bite of a Whopper, with Curtis commenting that it only needed a napkin. Wendy's US president Pete Suerken then joined the competition by posting a video where he consumed an entire burger and dipped a fry into a milkshake. This social media competition emerged as fast food companies capitalized on viral moments and algorithm trends to generate engagement and brand visibility.
#social-media-marketing #fast-food-competition #viral-trends #ceo-content-creation #brand-engagement
Read at Kotaku
Unable to calculate read time
Collection
[
|
...
]