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Marketing tech
fromBon Appetit
2 days ago

The Burger CEOs Are Beefing

Modern food and entertainment marketing has become increasingly absurd, featuring unconventional stunts like A24 wedding chapels, Brat credit cards, and protein bar vibrators, exemplified by McDonald's CEO's awkward burger promotion that sparked competitive CEO burger-eating responses.
Food & drink
fromFortune
3 days ago

McDonald's CEO's viral burger taste test has a silver lining | Fortune

McDonald's CEO's hesitant bite of the new Big Arch Burger in a promotional video sparked viral ridicule, allowing competitors like Burger King to capitalize with mocking response videos.
Silicon Valley food
fromKotaku
4 days ago

Fast Food CEOs Are Currently Engaged In An Online Burger Eating War - Kotaku

Fast food CEOs engaged in viral social media competition by posting videos of themselves eating burgers, with McDonald's CEO's tiny bite sparking the trend and competitors responding with larger bites.
Silicon Valley food
fromFast Company
5 days ago

Burger King drags McDonald's with new video of its president taking a bigger bite of a burger

McDonald's CEO faced viral mockery for appearing uncomfortable while sampling the Big Arch burger, prompting Burger King to capitalize on the moment by showcasing its president enthusiastically eating the updated Whopper.
Food & drink
fromBusiness Insider
1 week ago

Burger King's new Whopper revamp shows even fast food is chasing premiumization

Burger King is upgrading the Whopper with a premium bun and improved packaging, responding to customer feedback and industry premiumization trends amid ongoing value wars.
Food & drink
fromFast Company
3 weeks ago

Popeyes is losing the chicken sandwich wars. Its comeback plan starts with low-performing locations

Popeyes' U.S. sales have declined amid rising competition; RBI replaced leadership and will support underperforming locations with coaching and operational changes.
Business
fromTasting Table
4 months ago

This Defunct Restaurant Was Owned By A Major Hotel Chain But Started As A Humble Root Beer Stand - Tasting Table

Marriott began as a 1927 root beer stand that grew into a major hospitality company, continuously reinventing while retiring the original Hot Shoppes.
Food & drink
fromBusiness Insider
4 months ago

The 'Beverage Battles' are brewing: Taco Bell and Chick-fil-A are targeting Starbucks' turf

Taco Bell and Chick-fil-A are launching beverage-focused spin-offs to capture Gen Z demand, directly challenging Starbucks' coffee dominance.
Food & drink
fromFast Company
5 months ago

Chick-fil-A's launching a new cafe. Will its sales be hotter than failed CosMc's?

Chick-fil-A is testing Daybright, a stand-alone drinks-focused concept opening this fall outside Atlanta, built by Red Wagon Ventures.
Food & drink
fromTasting Table
5 months ago

The Fast-Food Pioneer That Served Millions But Couldn't Escape Bankruptcy - Twice - Tasting Table

Horn & Hardart Automats delivered high-quality, affordable meals via glass dispensers but collapsed due to cultural shifts, rising food costs, and fast-food competition.
Food & drink
fromThe Mercury News
6 months ago

Coming price cuts at McDonald's may signal a broader fast food price war

McDonald's is cutting prices on some combo meals to attract customers with Extra Value Meals priced about 15% less than ordering items separately.
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