Should Your Small Business Jump On Every Trend Or Pop Culture Moment?

"The last thing you want to do is publish a piece of content that is completely out of place on your social media feed. Your audience will notice if you're jumping on a bandwagon and the content feels forced, random or inauthentic. You'll also want to make sure that the trend or pop culture moment is congruent with your brand personality, tone of voice, and target audience."

"Businesses, big and small, are competing for attention on social media. The next question to ask yourself is whether a social media post would add value to your audience and their social media feeds, rather than adding to the noise. Here's how to increase the social media posts' value: Make the post unique to your brand. Make sure it is engaging, entertaining, or educational."

Small businesses should evaluate whether posting viral trends, memes, and pop culture moments suits their brand and audience before participating. Content that feels forced, random, or inauthentic will be noticed by the audience and can harm engagement. Trends must be congruent with brand personality, tone of voice, and target audience to be effective. Relevance to the audience matters more than the owner's personal interest. Social media posts should add value rather than contribute to noise. To increase value, businesses should make posts unique to the brand and ensure they are engaging, entertaining, or educational.

Read at Forbes