The Dubai Chocolate Bar, known for its knafeh and pistachio flavors, was popularized by Fix Dessert Chocolatier and became a viral sensation on TikTok. Maria Veherea's ASMR video boasting 125 million views sparked interest, resulting in numerous adaptations globally. Jersey City's The Shortbread Society creatively joined the trend, along with The Nuts Factory, offering distinct interpretations such as the Dubai Cheesecake Bomb and chocolate-dipped dates. Other locations, including a Swiss chocolate store, also contributed with unique takes on this dessert phenomenon.
The Dubai Chocolate Bar trend started with Fix Dessert Chocolatier, gaining virality through a TikTok ASMR video by Maria Veherea, reaching 125 million views.
Dubai Chocolate Bar variants have appeared worldwide, including Jersey City's The Shortbread Society, which offers a creative adaptation of the chocolate trend.
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