"The 15-second ad, which aired twice Monday night, was created by Deutsch. "College football is the temple that Dr Pepper is most closely connected to," Ben Sylvan, the soft drink's senior vice president of connected media, said in a statement. Bingham, 25, a caregiver from Tacoma, Washington, told Ad Age that they were already a Dr Pepper fan before posting the video."
"The creator initially believed the original post would reach "maybe 200,000 likes" but never dreamed that it would create a following that eventually landed the jingle on national television. "I was blown away once it took off like that," Bingham said. Sylvan called the jingle " a brick to the head moment " for Dr Pepper. "The signal was so loud that ignoring it wasn't really an option," he said."
Romeo Bingham, a 25-year-old caregiver from Tacoma, Washington, posted a short jingle on Dec. 23 with the line 'Dr Pepper, baby, it's good and nice.' The clip amassed about 25 million views on TikTok and sparked remixes, dances and user-made commercials. Dr Pepper licensed the jingle and ran a 15-second advertisement created by Deutsch twice during the College Football Playoff championship game. The brand plans additional collaborations with the creator for social content in coming months. The creator initially expected modest reach but was surprised by the viral response and widespread support.
Read at WSOC TV
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