Starting in October, influencers in the UAE will need a government permit to post promotional content. The UAE Media Council's new regulations aim to formalize the influencer industry. Some view these changes positively, believing they will enhance payments from larger brands to individual creators and streamline taxation and administration. Saudi Arabia has already implemented a $4,000 licensing fee for influencers, indicating a trend that may spread to other Gulf nations as the advertising landscape shifts towards user-generated content.
Starting in October, social media influencers in the UAE will need a government permit before posting promotional content, introducing new regulations to formalize the industry.
The new regulations from the UAE Media Council are viewed positively by some, as they may accelerate payments from large companies to individual creators and streamline administrative processes.
Saudi Arabia already requires a $4,000 fee for a three-year influencer license, indicating a regional shift towards regulating social media advertising.
With advertising increasingly shifting to user-generated content, other Gulf countries are expected to adopt similar licensing requirements for influencers.
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