The article discusses how X's team adapts market perception through creative categorization, despite facing negative press coverage and a significant decline in European usage, down 15% since Elon Musk's acquisition. The piece critiques the app’s claim of being a News app, highlighting that this misrepresentation arises because the platform mainly features user-generated content. It points to ongoing criticism of Musk's vision and regional opposition as influencing public perception, yet the organization attempts to maintain its market presence and popularity through strategic branding efforts.
Interestingly, despite the downward trend in user engagement, X's team utilizes creative categorization to influence market perception, illustrating the power of branding in maintaining popularity.
Critics argue that apps like X should not position themselves as News apps since their primary content is user-generated, creating confusion about their actual role in information dissemination.
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