"Tim Higgins: Today on Bold Names, Liz Reid. She oversees Google Search and is something of a Google lifer. Having been there more than 20 years, she has seen some of the biggest moments for this company."
"Christopher Mims: And now she's overseeing one of the company's biggest transitions ever, the shift to AI. They're dealing with a bunch of competitors, especially in chatbots like OpenAI and Perplexity. It has to do all of this while continuing to make money from advertisements. And throw in our discussion with Liz about the so-called dead internet theory, and I would say this is a doozy of a conversation."
"Tim Higgins: Yeah, absolutely, and I can't wait to get into it, but first I want to read a little note. NewsCorp, the owner of the Wall Street Journal, has a commercial agreement to supply content to Google platforms. Now that that's out of the way, let's get into it. From the Wall Street Journal, I'm Tim Higgins."
Google Search is undergoing a major shift toward AI-driven experiences while competing with chatbot-focused services such as OpenAI and Perplexity. AI Overviews, Google Lens, and other search features lower direct ad click-through but produce additional follow-up queries that offset advertising impact. Search algorithm and feature changes create winners and losers among publishers and content formats, with younger audiences favoring user-generated content formats. AI-generated content is accelerating overall web growth, and a portion of such content is legitimate rather than spam. Maintaining ad revenue remains a central priority amid product changes. The so-called 'dead internet' theory was among topics considered.
Read at Search Engine Roundtable
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