Tony Pec, Co-Founder of Y Not You Media, highlights the evolving digital marketing landscape, emphasizing that trust, community, and adaptability are now key to success. The 'Unfiltered Era' values authenticity over perfection, encouraging businesses to share personal moments to foster deeper connections. Social media has become the primary search tool for younger generations, necessitating brands to optimize their presence. User-generated content (UGC) creators are pivotal in this new ecosystem, acting as a fresh and relatable form of marketing. These trends illustrate a significant shift in how brands can effectively engage with consumers today.
"Today's consumers crave realness and transparency. Brands need to come across as unrehearsed, human and relatable; authenticity is now prioritized over production quality."
"Gen Z and younger Millennials are turning to TikTok, Instagram and YouTubeânot Googleâwhen looking for a new restaurant or fashion brand."
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