"The rise of AI platforms has created a proliferation of ill-defined acronyms. The guide attempts to clarify two of them: GEO. Generative engine optimization. "Optimizes content for generative AI search environments (like LLM-powered engines) to make it discoverable, trustworthy, and authoritative." AEO. Answer/Agentic Engine Optimization. "Optimizes content for AI agents and assistants (like Copilot or ChatGPT) so they can find, understand, and present answers effectively.""
"To me, the most useful part of the guide reinforces my article on optimizing product feeds for AI. Product feeds and on-page descriptions should clearly address use cases, such as shoes "best for day hikes above 40 degrees." The guide also recommends: Product page titles that are detailed and descriptive, Front-loading product descriptions with benefits: who it's for, the problem it solves, and how it's better, Q&As, Comparison tables, Detailed alt text for product images, Complementary products that match the intent, Transcripts for videos."
"The guide emphasizes the importance of factual entities such as verified customer reviews, certifications, sustainability badges, and partnerships. It warns against using exaggerated or unverifiable claims, stating, "AI systems penalize low-trust language." It advises applying social proof consistently across your site and all channels, and verifying any subjective claims about your business or product. For example, if you assert a product is the best in a category, include why, such as "according to [XYZ's] tests.""
GEO means generative engine optimization and focuses on making content discoverable, trustworthy, and authoritative in LLM-powered search environments. AEO means Answer/Agentic Engine Optimization and focuses on optimizing content for AI agents and assistants so they can find, understand, and present answers. Product feeds and on-page descriptions should clearly address intent-driven use cases and include detailed, descriptive page titles. Recommendations include front-loading benefits, Q&As, comparison tables, detailed image alt text, complementary product suggestions, and video transcripts. Factual social proof such as verified reviews, certifications, and badges improves trust; avoid unverifiable claims. Structured data is recommended to aid AI understanding.
Read at Practical Ecommerce
Unable to calculate read time
Collection
[
|
...
]