"As an animal talent booker and fur whisperer (a title that makes me immediately regret my own career path) Wardle manages about 60 pets, many of them cats, at the pet influencer agency Urban Paws. His is not a unique job. In the UK and beyond, pet influencer agencies including one devoted to cats, Feline Stars have begun to proliferate."
"It is, after all, an industry riding the wave of a global pet economy projected to surpass $500bn by 2030. The most famous cat influencer is Nala, who was propelled to stardom by virtue of being extremely cute and cross-eyed. In 2020, she secured the Guinness World Record for having the most followers for a cat on Instagram, currently 4.4 million, and now she has her own premium cat food brand, Love, Nala."
"Wardle tells me pet influencers with more than 200,000 followers can earn between 2,000 and 3,000 a post and 10,000 for a campaign, comprising three or four pieces of content. Accounts with millions of followers can demand tens of thousands, with a minimum fee of 15,000. More people than you'd expect, he adds, have now abandoned their day jobs to manage their cats' careers, estimating you need about 200,000 followers to do so."
Mark Wardle accompanies cats to Hollywood film sets and magazine shoots and manages about 60 pets at the pet influencer agency Urban Paws. Pet influencer agencies, including cat-focused Feline Stars, have begun to proliferate in the UK and beyond. Many animals now have more reach and followers than human counterparts and can secure primetime TV spots. The global pet economy is projected to surpass $500bn by 2030. Cat influencers like Nala have millions of followers and commercial brands. Accounts with 200,000+ followers can earn thousands per post and accounts with millions demand tens of thousands, prompting some owners to abandon day jobs to manage pet careers. An owner imagines transforming a family cat into a social media star within seven days.
Read at www.theguardian.com
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