"The non-alcoholic beer brand, which was launched by actor Tom Holland and John Herman last October and expanded into retailers this past January, is tracking towards nearly $10 million in revenue within its first year on shelves. Social media has played a major role in that rapid growth, says Herman, who serves as CEO of the New York City-based company, and that's not just from Holland's legions of fans and stans."
""Having a voice on Reddit and making sure that we can approach that channel, it's a really important one," Berman tells Inc. "A big part of it can come down to just listening." The online forum, which includes a popular subreddit called r/NABEER where around 10,000 weekly users post about different NA brands, has become a vital place to source unfiltered feedback from customers, says Berman."
The brand launched in October and expanded into retailers the following January, and is tracking toward nearly $10 million in revenue in its first year. Social media provided early momentum, aided by a co-founder’s large Instagram following, while Instagram and TikTok drove initial consumer awareness. The company now prioritizes Reddit to collect unfiltered feedback, monitor a r/NABEER community with about 10,000 weekly users, and avoid internal echo chambers. The CEO emphasizes listening on Reddit as a real-time mirror for strengths and weaknesses. The Reddit focus is also motivated by AI search models increasingly sourcing forum content.
Read at Inc
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