#non-alcoholic-beverages

#non-alcoholic-beverages

Everything revolves around the food. Instead of trying to tweak a recipe to fit with a sweet or tangy drink, start with the food and ensure it remains the star of the show. The real purpose of seeking an appropriate drink pairing is to create balance with the food. Sweet with salty, bitter with sweet, etc. In this way, food flavors aren't masked with the addition of a drink, but instead are highlighted.

It can sometimes feel a bit of a bombardment with regards to new drinks products - there is a LOT being advertised on socials. So to cut through the noise, we always look at who's behind the products before anything else as it's a great way to determine what's not style over substance. The trend that's exciting us the most at the moment is a modern, solid quality approach; simple messaging, great packaging, and complex flavour.

Saicho sparkling teas are what I serve friends at home who aren't drinking - no other brand does a better job of translating the taste of the leaf. "We believe that tea is to be revered and celebrated as a cornerstone of culture and tradition," says Natalie Winkworth-Smith, who founded the company with her husband Charlie after growing frustrated by the non-alc options in fine-dining restaurants.

It's time to reveal the finalists for the Brewbound Live Pitch Slam, our business pitch competition for beer and beverage-alcohol brands. They will compete during Brewbound Live 2025, taking place on December 10 + 11 in L.A. The lines between beverage-alcohol and adult beverages continue to blur and this year's Brewbound Live Pitch Slam finalists are at the forefront of that evolution.

Ireland always did itself proud with its 'fizzy pop' or 'minerals'. Some homegrown brands were local favourites, like McDaid's Football Special from Donegal. Others were nationwide affairs, like TK Red Lemonade or Cidona. Today, a new generation of Irish soft drinks is offering fresh flavours and even functional benefits, giving greater choice to anyone looking for a tasty and natural booze-free option.

Tom Holland and Robert Downey Jr. have announced a groundbreaking collaboration that bridges the worlds of premium non-alcoholic beer and artisanal coffee, creating two innovative products that challenge traditional category boundaries. The partnership between Holland's BERO and Downey Jr.'s happy® Coffee represents more than just a celebrity endorsement - it's a strategic move that highlights emerging trends in the beverage industry, where cross-category innovation and authentic brand partnerships are driving consumer engagement.

I've written several articles about the rise of non-alcoholic (NA) beverages, from Dry January to the "sober curious" movement that's gone from niche to mainstream. While I still enjoy a craft cocktail with my husband once in a while, alcohol rarely fits into my routine. I enjoy alternatives that feel intentional, functional and are crafted with purpose. What I don't enjoy is paying $15 for a mocktail that turns out to be little more than lemonade in a fancy glass.

As Gen Z is drinking less alcohol, they're looking for drinks that they can customize and get excited about. We've seen this across a bunch of different chains, and this trend is just another example of capitalizing on that interest and that buzz and that viral component that these drinks bring.

Looking at specific food categories, we can see that except for meat, prices for the various types of foods in Ireland were all higher than the EU27 average in 2024.

In 2025, the non-alcoholic beverage market shows mixed signals with an overall sales decline, yet energy drinks, particularly among Millennials, show growth.

Dan Abrams emphasized that the Zero Proof Choice Awards are set to celebrate innovations in non-alcoholic beverages, highlighting the fundamental shift in drinking habits.