The May 2025 beverage category review report from 3Tier Beverages reveals significant trends in the alcohol industry. Spirits are increasing in market share, taking away points from beer and wine, which are seeing a downward trend. Notably, non-alcoholic alternatives like craft beer, hard juice, and hard tea are on the rise. Furthermore, in the NA category, coconut water and energy drinks are experiencing substantial growth, whereas kombucha and sports drinks are facing decreases in dollar values. This report offers vital insights for stakeholders in the beverage industry.
Spirits are outpacing beer and wine, while alcohol alternatives like craft beer, hard juice, and hard tea are experiencing significant growth in 2025.
In the NA category, coconut water and energy drinks are leading growth, while kombucha and sports drinks are facing notable dollar declines.
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