"It can sometimes feel a bit of a bombardment with regards to new drinks products - there is a LOT being advertised on socials. So to cut through the noise, we always look at who's behind the products before anything else as it's a great way to determine what's not style over substance. The trend that's exciting us the most at the moment is a modern, solid quality approach; simple messaging, great packaging, and complex flavour."
"Launched in 2023 by our favourite whisky aficionado Georgie Bell and her husband Fabrizio, this company is really ripping up the rule book in the whisky world. They're an independent bottler, sourcing amazing whiskies from across the world and releasing them in special batches. Coming up in 2026 they have two new releases. We're especially excited about the first in February as it's their first bourbon."
"One of the best things about The Heart Cut is that all their releases are available as 30ml "Pocket Pours" so you don't have to commit to the whole bottle to give their new liquids a try."
"Soba Circus: Nootropic RTD This is a non-alc product by DJ Nic Fanciulli alongside food and drinks industry veteran David Folkman. They wanted to create something that offers a "buzz" without the crash of energy drinks or the morning after effects of alcohol, which sounds good to us. The liquid is powered by nootropics and balanced caffei"
A modern drinks trend emphasizes solid quality, simple messaging, great packaging, and complex flavour. The Heart Cut, launched in 2023 by Georgie Bell and Fabrizio, operates as an independent bottler sourcing whiskies worldwide and releasing special batches. Two 2026 releases include a February bourbon in partnership with Kentucky's New Riff, matured in new American oak casks, and an April Single Pot Still Whiskey from Ireland's Boann Distillery finished in a Moscatel de Setúbal cask with notes of juicy raspberries and electric apple pie. All releases are offered as 30ml Pocket Pours. Soba Circus is a non-alc nootropic RTD by DJ Nic Fanciulli and David Folkman designed to provide a buzz without the energy-crash, powered by nootropics and balanced caffeine.
Read at London On The Inside
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