#sober-curious

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fromFortune
2 weeks ago

After popularizing 'sober curious' culture, Gen Z is boosting its booze intake in line with other generations

The generation that popularized the 'sober curious' movement is now more likely than any other generation to say they are 'actively choosing to drink more,' according to a study by IWSR.
Digital life
fromFood & Beverage Magazine
4 weeks ago

Is the Alcohol-Free Boom Here to Stay? What Brewers and Bartenders Need to Know in 2025

The demand for alcohol-free options shows that consumers are seeking a healthier lifestyle without sacrificing the social experience of drinking.
Beer
fromTasting Table
2 months ago

How Kava Is Made: Inside The Popular Wellness Drink - Tasting Table

Kava is a popular drink alternative, offering stress relief and a mild buzz through different forms such as traditional ground, instant, micronized, and extract.
Cocktails
fromAdweek
2 months ago

Total Wine's Earworm Radio Jingle Gets the Full Music Video Treatment

Total Wine & More capitalized on an unexpected jingle success, launching a major advertising campaign around it, significantly increasing their ad budget amid industry challenges.
Wine
Cocktails
fromOnlyInYourState
2 months ago

Park Slope's First Zero-Proof Bar Has Opened And It's A Must-Visit For A Night Out

Mockingbird is Brooklyn's first zero-proof bar, offering upscale non-alcoholic beverages and food, catering to non-drinkers and the sober-curious community.
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