#sober-curious

#sober-curious

The generation that popularized the 'sober curious' movement is now more likely than any other generation to say they are 'actively choosing to drink more,' according to a study by IWSR.

The demand for alcohol-free options shows that consumers are seeking a healthier lifestyle without sacrificing the social experience of drinking.

Kava is a popular drink alternative, offering stress relief and a mild buzz through different forms such as traditional ground, instant, micronized, and extract.

Total Wine & More capitalized on an unexpected jingle success, launching a major advertising campaign around it, significantly increasing their ad budget amid industry challenges.